Major Responsibilities and Objectives:

• Assit Office Marketing Manager to plan and implement the marketing initiatives to enhance Swire Properties Office Portfolio’s brand positioning and awareness in Chinese Mainland, focusing on four main pillars including branding, customer engagement, digital experience and sustainability development.
• Develop and implement strategies to enhance tenant engagement and satisfaction. Organize events, surveys, and communication initiatives to foster a strong community.
• Identify and establish partnerships with relevant businesses and organizations to enhance our service offerings and market reach.
• Create and manage engaging social media content across various platforms to promote our office portfolio and engage with our audience.
• Oversee the management and optimization of our CRM systems to ensure effective tracking of customer interactions and data-driven marketing strategies.
• Support individual portfolios’ annual marketing plan implementation and new project’s marketing work in preparation period.
• Assist in conducting office market research to identify trends, customer needs, and competitive landscape. Use insights to support marketing strategies.
• Work closely with the Office Portfolio Team to align marketing efforts with business objectives.
• Ensure consistent brand messaging and positioning across all marketing materials and channels.
• Assist in monitoring and analyzing the performance of marketing campaigns using key metrics and KPIs. Provide regular reports and recommendations for improvement.
• Support the management of the marketing budget, ensuring optimal allocation of resources to achieve marketing goals.
• Work collaboratively with other marketing team members, other central departments and MO marketing teams located in different cities to foster a supportive and innovative work environment.

Skills Requirements:

• Proven ability to plan and organize customer events.
• Expertise in developing external partnerships and executing collaborative projects.
• Proficiency in leveraging social media for customer engagement and outreach.
• Hands-on experience with CRM systems and data analysis for decision-making.
• Strong willingness to study new trends in the industry or digital platforms.
• Drive for results. Able to push self and help others achieve results by being persistent in accomplishing objectives.
• A good collaborator, able to build partnerships and works collaboratively with others to meet shared objectives.
• Proven ability in handling multiple and diverse projects.
• Excellent time management skills.
• Good aesthetic sense is preferred. Priority given to whom with new media or design related knowledge, experience, and skills

Experience/ Education / Professional Qualifications:

• Bachelor’s degree or higher in Marketing, Business Administration, or a related field.
• Minimum of 3-5 years of experience in marketing, preferably within the office solutions or related industry.
• Excellent communication, both oral and written in English and Mandarin.
• Prior experience in office buildings, commercial real estate, or new retail industries is preferred

Competencies Requirements:

• Decisive leader who can make firm and timely decisions
• Changemaker who loves to innovate and think up new and better ideas for the Company’s success.
• Adept business, financial, and market knowledge; able to make business decisions and advance the Company’s goals.
• Self-driven go-getter who is result-oriented and powers through tough situations.
• Strong sense of accountability and ownership towards commitments, and the ability to establish clear responsibilities for measuring results.
• Optimiser who can set up efficient and sustainable processes to carry out departmental projects.
• Excellent team leader who can juggle skills and perspectives to achieve team goals.
• Ability to engage team members to perform at their best potential and achieve deliverables.
• Quick and proactive in adapting to changes in work demands and situations