8000-16000元
北京市东城区雍和大厦东楼一层125室baca国际艺术教育中心
我们正在寻找一位在教育领域拥有丰富市场营销经验的专业人士,特别是在学生招生和推广方面,并对创意产业有深刻理解和浓厚兴趣的市场营销经理。我们期望您能与充满活力的团队协作,推广和销售我们的短期课程,在艺术教育市场中为我们的项目创造竞争优势。您将负责公司的品牌形象,并通过市场分析、竞争对手评估和行业趋势监测制定增强短期课程产品认知的市场推广策略。
We are seeking an individual with a strong network, outgoing personality, excellent organizational skills, and a flair for entrepreneurship, sales, and marketing. You should be able to collaborate effectively with a lively team to promote and sell our short courses, creating competitive advantages for our Art Centre in the art education market industry.
The ideal candidate will have substantial experience in the education sector, particularly in student recruitment and marketing, and a keen understanding and interest in the creative industry. You will be responsible for representing the company's brand and devising strategies to enhance product awareness through market analysis, competitor evaluation, and industry trend monitoring.
工作职责:
1.制定全年销售计划和目标,实现月度和年度销售目标。
2.制定年度支出预算,分析和管理支出成本。
3.深入了解消费者需求,识别市场趋势,并制定完成项目销售目标的市场推广计划和策略。
4.与我们的团队和设计师密切合作,保持品牌和项目的创意视觉形象。创作引人注目的广告、社交媒体内容和推广资料。
5.收集、分析和总结市场数据和趋势,完成月度和年度市场报告。
6.拓展和维护渠道,了解项目市场需求,发现新的营销机会,与客户和渠道建立关系,完成提案并达成销售目标。
7.熟悉当下艺术教育行业趋势,评估已有推广活动和广告的有效性,确保投资回报率为正。
Responsibilities:
1. Develop annual sales plans and goals to achieve monthly and yearly sales targets.
2. Develop annual expenditure budgets, analyze and manage expenditure costs.
3. Understand consumer needs, identify market trends, and develop marketing and promotional plans and strategies to achieve project sales goals.
4. Work closely with our team and designers to maintain the creative visual image of the brand and projects. Create eye-catching advertisements, social media content, and promotional materials.
5. Collect, analyze, and summarize market data and trends, and complete monthly and annual market reports.
6. Expand and maintain marketing connections, understand project market demands, discover new marketing opportunities, establish relationships with clients and connections, complete proposals, and achieve sales targets.
7. Familiar with current trends in the art education industry, evaluate the effectiveness of existing promotional activities and advertisements, and ensure a positive return on investment.
任职要求:
1.在市场营销、工商管理或相关领域取得学士学位
2.具有3-5年艺术教育领域市场营销或销售经验。
3.具有较强的分析、组织和创造性思维能力,包括数据分析和市场报告和提案撰写能力。
4.积极主动,并对推广艺术中心的发展和外部活动具有浓厚的兴趣。
5.出色的英语书面和口头沟通能力。
6.必须具备在中国工作的合法资格。
Requirements:
1. Bachelor's degree in marketing, business administration, or related fields.
2. 3-5 years of marketing or sales experience in the art education sector.
3. Strong analytical, organizational, and creative thinking skills, including data analysis and the ability to write market reports and proposals.
4. Proactive, self-motivated, and genuinely interested in supporting and advancing BACA Art Centre's development and external affairs activities.
5. Excellent written and verbal communication skills in English.
6. Must have legal qualifications to work in China.
以担保或任何理由索取财物,扣押证照,均涉嫌违法,请提高警惕