Area of responsibility:

1. Drive Essensis ESS IL range growth

a) Be responsible for business performance

b) Support in developing overall demand generation strategy & execute with excellence

c) Track & analyze business performance & drive action plans for success

2. Be responsible for 360 marketing communication

a) Plan brand marketing calendar to deliver Marketing & Communication Objectives

b) Lead 360 activation ( social campaign, celebrity, IP sponsorship, brand collaboration, etc.) and Always-on marketing activities (seeding, SEO, SEM) In charge of go-to-market communications based on market & consumer trend

3. Investment management

Strategize & manage overall budget behind across different platforms to deliver business ambition

Function competencies

1. Solid experience of all-rounded marketing communication ( branding, media, seeding, social activation, design, etc.)

2. Experience in driving consumer demand as brand leader proactively

3. Business acumen with strong analytical skills

Qualification, Knowledge and Experience

1. Education and Experience

Bachelor's degree or above

Over 8 years of solid background in brand marketing, product marketing in IMF/FMCG/Beauty

2. Specific Knowledge

Media environment & trend

Influencer management /PR

Good business acumen with strong analytical skills and ownership

Number sensitive, new business model sensitive

Experience in new eCommerce business ecosystem a plus

3. General skills

Good spoken & written in English and Mandarin

Good skill in MS office, excel, PPT, word

Good communication & interpersonal skill

Ability to work under pressure and dealing with ambiguity