• Assist in planning and coordinating events to enhance the public’s understanding of HOKA brand spirit, particularly the product launch events, store-opening events, brand experience events, celebrity attendance events, etc.

• Contribute to event design and on-trend event concept, immersive experience that could inspire agency for a better offline experience.

• Lead event agency in planning the event rundown and manpower allocation, coordinate the delivery of all event materials (invitations, gifts for guests, etc.) , also secure the public security approval.

• Liaise with external vendors (photographers, event agency, PR agency, celebrity agency, etc.), and internal cross-function, cross-team (social, digital, retail, spoma , community, VM in MKT and EC, Merch, DTC & Wholesale department In BU) , also assist line manager to oversee internal guests’ arrangements for the delivery of events and manage on-site.

• Deliver event report after each case. Keep an eye on competitors big events’ showcase, and lead agency to generate competitors’ action review.

• •协助策划和协调活动，以提高公众对HOKA品牌精神的理解，特别是产品发布活动、店铺开业活动、品牌体验活动、名人出席活动等。

• 为活动设计和潮流活动概念做出贡献，沉浸式体验可以激励机构获得更好的线下体验。

• 领导活动机构规划活动日程和人力分配，协调所有活动材料（邀请函、客人礼物等）的交付，并获得公安部门的批准。

• 与外部供应商（摄影师、活动代理、公关代理、名人代理等）以及内部跨职能、跨团队（社交、数字、零售、spoma、社区、MKT和EC的VM、Merch、DTC和BU的批发部门）联络，并协助直线经理监督内部客人对活动交付的安排和现场管理。

• 在每个病例后提交事件报告。密切关注竞争对手的大型活动展示，并带领代理机构对竞争对手的行动进行评估。
Content Development :
• For each PR event, assisting line manager in delivering high quality communications to amplify event exposure.

• Monitor PR Agency in developing and implementing PR storytelling through event, generating compelling story angles and pitching stories to target media.

• Lead the overall PR rundown, combine key media, KOL, celebrity, runners…etc. to maximum brand exposure.

• To be innovative on PR content generation and new way/new channel for PR.

• To be involved in global PR team communication with local team.

• 对于每一次公关活动，协助直线经理提供高质量的沟通，以扩大活动曝光率。

• 监督公关机构通过活动制定和实施公关故事，产生引人注目的故事角度，并向目标媒体推销故事。

• 领导整体公关工作，结合关键媒体、关键意见领袖、名人、跑步者等。最大化品牌曝光率。

• 在公关内容生成和公关新方式/新渠道方面进行创新。

• 参与全球公关团队与当地团队的沟通。