职位描述
Responsibilities:
Sales Responsibilities:
岗位职责:
• Achieve monthly/quarterly/yearly sales target both on sell-out and sell-in perspective, and gain market share in above online channels.
完成月度/季度/年度销售指标,包括进货、零售,同时在天猫、京东、抖音及其他线上渠道提高品牌市场份额。
• Daily management with luxury brands’ E-WHS customers. (Business review, promotion or activity monitor, etc.)
负责公司奢侈品眼镜品牌得电商客户日常管理(定期生意回顾、促销活动追踪及管理等)
• Developing luxury brands EWS channel policy and authorization standard.
制定奢侈品牌批发电商渠道政策与授权标准。
• Have a good communication with variety of departments to achieve the goals.
良好的沟通能力与各部门协作,完成最终目标。
• Support new business initiatives and projects. Take other tasks as assigned.
支持新的生意模式或项目,及其他一些新的任务。
• Beside traditional online channels, also familiar with interest EC channel and have experience on operating or managing in these channels, such as DOUYIN, POIZON, etc.
除传统电商渠道外,对于兴趣电商熟悉及有相关渠道管理或运营经验,如:抖音、得物等。
• If have experienced in Premium fashion or luxury category is preferred, but at least familiar with premium fashion and knowing how to manage premium or luxury brands on online channel.
有轻奢、奢侈品类目从业经验优先,但至少热爱轻奢或奢侈品,了解奢侈品品牌在线上的打法.
Team Management:
团队管理:
• 带领小组成员一同完成业绩及相关公司制定目标。
• 提升团队凝聚力,团队稳定性。
Product management:
产品管理:
• Co-working with product team to develop luxury brands EWS channel product strategy.
与产品部门合作去制定奢侈品牌批发电商渠道产品结构设计及策略制定
• Based on sales targets, marketing plan, sell-through performance, ensure proper product mix, merchandising.
基于销售目标、市场规划、零售表现,制定合理的产品组合及销售计划。
Campaign management:
活动管理:
• Campaign planning include sales, selling, products requirement plan.
活动规划,包括销售、销售费用、产品规划等
• Campaign execution which includes pricing management, ADV execution, etc.
• 活动执行,包括价格执行、广告投放等。
• Campaign reviews include sales, products, ADV targets achievement.
活动回顾,包括销售、产品、广告投放等回顾。
Market insight:
市场洞察:
• Research competitor’s product promotion schemes evaluate effectiveness of schemes.
研究竞争对手产品促销机制,并评估是否有效。
• Tracking market trend and competitors.
追踪行业品类、竞争对手趋势。
Requirements:
- 至少5年以上线上客户管理经验,非常熟悉天猫/京东/抖音渠道,如果同时有小红书/得物渠道相关经验为加分项。
- 熟练使用办公自动化软件及数据及专业的数据分析能力。
- 熟练得英语语言沟通/汇报能力,包括口语、书写
- 至少2年以上带人经验(人数2名以上为加分项)
- 良好的业务规划及跨部门沟通能力。
- 奢侈品相关行业优先
Our Diversity, Equity and Inclusion commitment
We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.
以担保或任何理由索取财物,扣押证照,均涉嫌违法,请提高警惕