岗位职责:
Sales:
销售:
• Daily management with frame brand E-WHS customers. (Business review, promotion or activity monitor, etc.)
负责公司镜架品牌的电商客户日常管理(定期生意回顾、促销活动追踪、价格管理等)
• Developing E-WHS channel policy and authorization standard.
规划制定批发电商渠道政策与授权标准。
• Based on sales targets, marketing plan, sell-through performance, ensure proper product mix, merchandising.
基于销售目标、市场规划、零售表现,制定合理的产品组合及销售计划。
• Achieve sales target both on sell-out and sell-in perspective, and gain market share in online channels.
完成既定销售指标,包括进货、零售,同时在天猫、京东、抖音及其他线上渠道提高品牌市场份额。
• Have a good communication with variety of departments to achieve different kinds of qualitative or quantitative target.
良好的沟通能力与各部门协作,完成各类质量要求或量化要求的目标。
• Support new business initiatives and projects. Take other tasks as assigned.
支持新的生意模式或项目,及其他一些新的任务。
• Beside traditional online channels, also familiar with interest EC channel and have experience on operating or managing in these channels, such as DOUYIN, POIZON, etc.
除传统电商渠道外,对于兴趣电商熟悉及有相关渠道管理或运营经验,如:抖音、得物等。
Campaign management:
活动管理:
• Campaign planning include sales, selling, products requirement plan.
活动规划,包括销售、销售费用、产品规划等
• Campaign execution which includes pricing management, ADV execution, etc.
• 活动执行,包括价格执行、广告投放等。
• Campaign reviews include sales, products, ADV targets achievement.
活动回顾,包括销售、产品、广告投放等回顾。
Market insight:
市场洞察:
• Research competitor’s product promotion schemes evaluate effectiveness of schemes.
研究竞争对手产品促销机制,并评估是否有效。
• Tracking market trend and competitors.
追踪行业品类、竞争对手趋势。
任职要求:
• At least over 5 years online customer management experience, much familiar with TM/JD, also familiar with some new online channels such as POIZON, DOUYIN etc.
至少5年以上线上客户管理经验,非常熟悉天猫、京东等渠道,同时对新电商渠道有所了解如:得物、抖音等。
• Good at using office software and strong analysis ability ( excel, ppt..)
熟练使用办公自动化软件及数据及专业的数据分析能力。
• Good English skill both written and oral is must.
良好的英语语言能力,包括口语、书写。
• Good planning and communications skills.
良好的业务规划及跨部门沟通能力。