This is a role tailored for visionary storytellers and strategic design leaders. Dale is a convergence point for individual imagination, where we uphold the value of creating funny. Here, you’ll have the opportunity to create something extraordinary. At Dale, vibrant, inspiring talent and industry-disrupting innovation are the daily norm.

This position will spearhead narrative strategies for both static and dynamic content, ensuring consistency, creative brilliance, and cultural relevance across platforms and regions. Innovation is woven into our business practices—reinforcing our commitment to “bringing more fun and love to the world.”

You will lead a geographically diverse team, balancing high-level creative direction with hands-on execution while fostering the growth and development of team members. The role demands a fusion of bold creative concepts and rigorous execution, requiring both sharp design sensibilities and mastery of diverse content formats.

职位介绍（Introduction）

The Brand Design Director will create diverse, high-quality visual content for Dale, overseeing the end-to-end process of crafting cutting-edge user experiences from concept to execution. They will manage the design workflow from initial proposals to final deliverables, applying UX principles to solve problems and deliver solutions while envisioning and defining expected behavioral patterns in workflows—knowing when to break conventions.

Attention to detail is critical, ensuring functional improvements align with the overarching vision for product experience. Success in this role requires deep expertise in the company’s products, artistic principles, and design/production processes, along with the ability to balance priorities. A keen eye for graphic design, motion visuals, and typography is essential, as is familiarity with mainstream generative models and the ability to guide them toward artistic outputs through diverse prompts and contextual engineering techniques.

You will blend hands-on execution with strategic thinking, exploring new design paradigms, leading teams through ambiguity, and setting exceptional design benchmarks. Beyond creative output, this role demands collaborative leadership to deliver cross-platform results spanning communication channels and multidimensional initiatives.

职责描述（Description）

﹣ 在创意机构或知名品牌公司内部担任创意总监、艺术总监或高级设计师5年以上经验。

﹣ 从概念构思到落地执行全程主导设计工作，打造优雅、可扩展且以人为本的体验。

﹣ 通过故事叙述、清晰的设计逻辑和引人入胜积极探索新技术，持续提升创意标准，并将其转化为设计大乐商业与广告工具的未来形态。

﹣ 熟悉提示词/语境工程、模型训练、内容策展及AI。通过整合传统与生成式工具，解决产品与内容挑战。

﹣ 提供无可挑剔的设计方案，提升内容呈现效果并满足大乐创意标准。

﹣ 适应多种格式（如信息图表）的设计需求，同时保持一致的品质与视觉风格。为平面设计、动画制作、视频拍摄及模型训练提供方向指导。

﹣ 需提供展现高概念、视觉吸引力与精致创意的多元化作品集，内含案例，体现一贯的独特审美与超强执行力。

﹣ 管理复杂预算、供应商谈判、合同签署、版权协议及与制作机构、图库平台和艺术家的费用谈判，并与跨部门伙伴保持政策协同。

﹣ 培育注重原创性、品质、包容性与成长性的团队文化。

﹣ 在快节奏环境中游刃有余，能同时平衡多个项目并在紧迫时限内交付高质量作品。

﹣ 具备出色人际交往能力，即使在压力下仍保持协作精神，成为提升团队创作水平的积极力量。

﹣ Over 5 years of experience as a Creative Director, Art Director, or Senior Designer with a creative agency or a renowned brand company.

﹣ Leading end-to-end design execution from concept to delivery, crafting elegant, scalable, and human-centered experiences.

﹣ Elevating creative standards through storytelling, clear design logic, and an eagerness to explore emerging technologies—transforming them into the future form of designing Dale commercial and advertising tools.

﹣ Proficient in prompt/context engineering, model training, content curation, and AI. Integrates traditional and generative AI tools to solve product and content challenges.

﹣ Delivers impeccable design solutions that enhance content presentation and meet the highest creative benchmarks.

﹣ Adapts to graphic design, animation, video production, and model training.

﹣ Must present a versatile portfolio showcasing high-concept, visually compelling, and meticulously crafted work—demonstrating top-tier aesthetics and flawless execution.

﹣ Manages complex budgets, vendor negotiations, contracts, licensing agreements, and supplier negotiation, image library platforms, and artists, ensuring policy alignment across cross-functional teams.

﹣ Fosters a team culture rooted in originality, quality, inclusivity, and growthives in fast-paced environments, balancing multiple projects and delivering high-quality work under tight deadlines.

﹣ Exceptional interpersonal skills, maintaining collaboration under pressure while serving as a driving force in elevating team creativity.

任职要求（Minimun Qualifications）

﹡ 设计或相关领域（用户体验设计、人机交互、信息科学等）学士学位或同等学历

﹡ 具备7年以上专业设计/创意领域工作经验

﹡ 拥有展示相关B2B/企业设计项目的出色作品集，作品集需展现产品设计领导力、概念构思能力，以及贯穿网页与移动端的高完成度设计

﹡ 精通静态与动态影像的制作流程

﹡ 精通跨平台、多形式的视觉叙事手法

﹡ 精通交互设计与视觉设计，熟练掌握以用户为中心的设计方法

﹡ 对摄影、视频和插图充满热情，熟悉多种风格、艺术家及行业趋势

﹡ 掌握视频剪辑流程及相关工具（Final Cut、Premiere、After Effects）

﹡ 拥有多样化制作经验：包括编辑、纪录片、社交媒体等领域

﹡ 熟练掌握Keynote、Illustrator、Photoshop和Sketch等设计工具

﹡ 能够流畅切换宏观概念与细节执行，从快速草图到生产级效果图全流程覆盖

﹡ 在概念开发和问题解决方面具有创造性思维

﹡ 具备出色的书面、口头表达与叙事能力，能清晰有逻辑地阐述设计决策

﹡ 拥有跨职能协作经验，擅长在复杂快节奏环境中推动团队达成共识

﹡ 具备出色的领导能力，拥有指导设计团队及跨部门协作的丰富经验

﹡ Bachelor’s degree or equivalent in Design or related fields (User Experience Design, Human-Computer Interaction, Information Science, etc.)

﹡ 7+ years of professional experience in design/ portfolio showcasing relevant B2B/enterprise design projects, demonstrating product design leadership, conceptual thinking, and high-fidelity designs across web and mobile platforms

﹡ Expertise in both static and motion design workflows

﹡ Proficiency in cross-platform, multi-format visual storytelling

﹡ Mastery of interaction and visual design, with deep knowledge of user-centered design methodologies

﹡ Passion for photography, video, and illustration, with familiarity across styles, artists, and industry trends

﹡ Experience with video editing workflows and tools (Final Cut, Premiere, After Effects)

﹡ Diverse production experience, including editorial, documentary, and social media content

﹡ Advanced skills in design tools like Keynote, Illustrator, Photoshop, and Sketch

﹡ Ability to seamlessly shift between high-level concepts and detailed execution, from rapid sketches to production-ready deliverables

﹡ Creative thinker in concept development and problem-solving

﹡ Excellent written, verbal, and narrative-functional collaboration experience, adept at driving alignment in fast-paced, complex environments

﹡ Strong leadership with extensive experience collaborating across departments

加分项（Preferred Qualifications）

﹡ 拥有在亚洲工作或与亚洲创意合作伙伴共事的经验

﹡ 拥有全球制作公司及自由职业人才的广泛合作网络

﹡ 具备与多元化创意人才（包括摄影师、造型师和导演）合作并建立良好往绩的出色能力

﹡ 适应在跨时区、跨文化的快节奏全球性机构中高效工作

﹡ 描述设计动机、决策影响因素以及解决方案交付过程的项目

﹡ 市场营销与广告领域背景

﹡ 有企业级软件开发经验

﹡ 能够通过低保真和高保真交付物传达用户体验概念

﹡ 能够在保持易用性与优雅的同时突破交互设计的边界

﹡ 熟悉设计工具，熟练掌握Figma者更佳

﹡ 具备用户界面设计经验

﹡ 拥有动态图形创作经验

﹡ 熟悉Comfy UI或类似用于艺术创作的模型集成工具

﹡ 了解如何制作跨渠道、受众群体且引人入胜的优质编辑内容

﹡ 深刻理解设计与动态原理，并能将其运用于多种媒体形式，包括2D、3D动态图形、平面设计、视频叙事、静态艺术等

﹡ 具备与利益相关者（包括工程和产品管理团队）协作推进功能迭代的技能

﹡ 能够在快节奏环境中高效工作，同时管理多个项目。对内部及第三方内容管理系统（CMS）和编辑工作流程完全熟悉且运用自如

﹡ 具备在高度迭代的环境中带领团队应对不确定性并确立设计方向的经验

﹡ 适应敏捷工作环境，并在冲刺周期内完成关键任务

﹡ 必要时能灵活适应出差需求

﹡ Experience working in Asia or with creative partners in Asia

﹡ Extensive network of collaborations with global production companies and freelance talent

﹡ Exceptional ability to collaborate with diverse creative talents (including photographers, stylists, and directors) and build strong track records

﹡ Adaptable to working efficiently in fast-paced, cross-time-zone, and multicultural global agencies

﹡ Projects describing design motivations, decision-influencing factors, and solution delivery processes

﹡ Background in marketing and advertising

﹡ Experience in enterprise-level software development

﹡ Ability to communicate UX concepts through low-fidelity and high-fidelity deliverables

﹡ Capable of pushing the boundaries of interaction design while maintaining usability and elegance

﹡ Familiar with design tools, with proficiency in Figma preferred

﹡ Experience in user interface (UI) design

﹡ Experience in motion graphics creation

﹡ Familiarity with Comfy UI or similar model integration tools for artistic creation

﹡ Knowledgeable in producing high-quality, engaging editorial content across channels and audience segments

﹡ Deep understanding of design and motion principles, applied across various media formats including 2D/3D motion graphics, graphic design, video storytelling, and static art

﹡ Skilled in collaborating with stakeholders (including engineering and product management teams) to drive feature iterations

﹡ Ability to work efficiently in a fast-paced environment while managing multiple projects

﹡ Fully familiar and adept with internal and third-party content management systems (CMS) and editorial workflows

﹡ Experience leading teams through uncertainty and establishing design direction in highly iterative environments

﹡ Adaptable to agile work environments and delivering critical tasks within sprint cycles

﹡ Flexible to travel as needed