欧美外资企业
主要职责和基本职能：
1、为零售和数字接触点的各个产品制定和管理跨职能的产品营销策略和执行;
2、协助制定市场战略，包括包装和面向消费者的营销资产和活动，以有效地向全球受众推出产品;
3、通过各种沟通渠道，包括项目管理、沟通简报、内容创建、创意评审和数字货架准备，确保我们在端到端流程中实现产品发布前的关键里程碑;
4、与品类、社交媒体、电子商务、销售和销售计划合作，确定活动成功指标。衡量和报告产品发布的有效性，并根据结果调整未来的活动;
5、与内部内容、创意和业务部门团队合作，开发创意资产和内容，包括数字货架内容、广告、社交/社区建设、网红营销、公关和零售体验;
6、敏锐地意识到竞争对手的产品发布策略和战术，以确保我们的产品上市计划是强有力的;
7、与区域销售团队合作，了解区域/当地支持产品发布的需求;
8、分配的其他职责。
资格和经验
1、多年电子商务、数字营销或在线销售策略经验。
2、有消费品包装（CPG）或零售电子商务环境经验者优先。
教育与技能
1、需要市场营销、商业或相关领域的学士学位或同等经验；
2、产品发布体验；
3、高级管理层和零售商演示文稿的强大演示技巧；
4、强大的组织、分析和写作能力。
PRIMARY RESPONSIBILITIES AND ESSENTIAL FUNCTIONS：
1、Create and manage cross-functional product marketing strategies and execution for respective products across retail and digital touchpoints .
2、Assist in developing go-to-market strategy including packaging and consumer-facing marketing assets and campaigns to effectively launch product to a global audience .
3、Ensure we achieve key milestones within our End To End process leading up to a product launch through a variety of communication channels including project management, communication briefs, content creation, creative reviews and digital shelf readiness.
4、In partnership with the category, social media, ecommerce, sales and sales planning, determine campaign success metrics. Measures and reports on product launch effectiveness and adapt future campaigns based on results.
5、Collaborate with internal Content, Creative, and Business Unit teams to develop creative assets and content including digital shelf content, advertising, social/community building, influencer marketing, PR and retail experiences.
6、Be keenly aware of competitive product launch strategies and tactics to ensure our product go to market plan is strong.
7、Work with regional sales teams to understand regional / local needs to support product launches.
8、Other duties as assigned.