职位名称：高级市场营销经理（兼职）

工作地点：远程

汇报对象：CEO

工作时长：每周约10-20小时

核心使命：制定并执行可扩展的营销战略，以推动合格的潜在客户生成，并加强在目标国际市场（美国、以色列、阿根廷）的品牌影响力。

关键职责：

1. 市场战略：针对美国、以色列和阿根廷市场的需求，制定总体营销和业务发展战略；

2. 潜在客户开发：实施内向和外向策略（例如内容营销、贸易展览、数字广告）以生成高质量的采购潜在客户；

3. 品牌传播：定义公司的独特价值主张（UVP），并确保所有渠道的品牌一致性和专业性；

4. 销售支持：创建具有高影响力的营销材料（演示文稿、案例研究、网站内容）以支持销售/所有权团队完成交易；

5. 绩效跟踪：分析营销活动绩效和投资回报率（ROI），以持续优化支出和重点。

KPI：合格潜在客户（MQL）数量；网站流量和转化率；营销投资回报率（ROI）和每潜在客户成本（CPL）。

任职要求：7年以上营销或业务开发经验，最好是B2B、采购或制造服务领域；证明在为西方市场制定营销策略方面取得成功；对数字营销工具和分析有深入了解；英语流利是强制要求。

Job Title: Senior Marketing Manager (Part-Time)

Location: Remote

Reporting To: CEO

Commitment: Approx. 10-20 hours per week

Core Mission: To define and execute a scalable marketing strategy that drives qualified lead generation and strengthens brand presence in target international markets (US, Israel, Argentina).

Key Responsibilities:

1. Market Strategy: Develop the overarching marketing and business development strategy tailored to the needs of the US, Israeli, and Argentinian markets;

2. Lead Generation: Implement inbound and outbound strategies (e.g., content marketing, trade shows, digital advertising) to generate high-quality sourcing leads;

3. Brand Communication: Define the company’s unique value proposition (UVP) and ensure consistent, professional branding across all channels;

4. Sales Support: Create high-impact marketing materials (presentations, case studies, website content) to support the sales/ownership team in closing deals;

5. Performance Tracking: Analyze marketing campaign performance and ROI to continuously optimize spending and focus.

Key Performance Indicators (KPIs): Number of Qualified Leads Generated (MQLs); Website traffic and conversion rates; Marketing ROI and cost per lead (CPL).

Qualifications: 7+ years of Marketing or Business Development experience, ideally in B2B, sourcing, or manufacturing services; Demonstrated success in developing marketing strategies for Western markets; Strong understanding of digital marketing tools and analytics; Fluent English is mandatory.