职位详情
高级市场营销经理(兼职)Senior Marketing Manager
4000元
交信贸易(广州)有限公司
广州
5-10年
本科
12-02
工作地址

新世纪商贸中心1607

职位描述

职位名称:高级市场营销经理(兼职)

工作地点:远程

汇报对象:CEO

工作时长:每周约10-20小时

核心使命:制定并执行可扩展的营销战略,以推动合格的潜在客户生成,并加强在目标国际市场(美国、以色列、阿根廷)的品牌影响力。

关键职责:

1. 市场战略:针对美国、以色列和阿根廷市场的需求,制定总体营销和业务发展战略;

2. 潜在客户开发:实施内向和外向策略(例如内容营销、贸易展览、数字广告)以生成高质量的采购潜在客户;

3. 品牌传播:定义公司的独特价值主张(UVP),并确保所有渠道的品牌一致性和专业性;

4. 销售支持:创建具有高影响力的营销材料(演示文稿、案例研究、网站内容)以支持销售/所有权团队完成交易;

5. 绩效跟踪:分析营销活动绩效和投资回报率(ROI),以持续优化支出和重点。

KPI:合格潜在客户(MQL)数量;网站流量和转化率;营销投资回报率(ROI)和每潜在客户成本(CPL)。

任职要求:7年以上营销或业务开发经验,最好是B2B、采购或制造服务领域;证明在为西方市场制定营销策略方面取得成功;对数字营销工具和分析有深入了解;英语流利是强制要求。

Job Title: Senior Marketing Manager (Part-Time)

Location: Remote

Reporting To: CEO

Commitment: Approx. 10-20 hours per week

Core Mission: To define and execute a scalable marketing strategy that drives qualified lead generation and strengthens brand presence in target international markets (US, Israel, Argentina).

Key Responsibilities:

1. Market Strategy: Develop the overarching marketing and business development strategy tailored to the needs of the US, Israeli, and Argentinian markets;

2. Lead Generation: Implement inbound and outbound strategies (e.g., content marketing, trade shows, digital advertising) to generate high-quality sourcing leads;

3. Brand Communication: Define the company’s unique value proposition (UVP) and ensure consistent, professional branding across all channels;

4. Sales Support: Create high-impact marketing materials (presentations, case studies, website content) to support the sales/ownership team in closing deals;

5. Performance Tracking: Analyze marketing campaign performance and ROI to continuously optimize spending and focus.

Key Performance Indicators (KPIs): Number of Qualified Leads Generated (MQLs); Website traffic and conversion rates; Marketing ROI and cost per lead (CPL).

Qualifications: 7+ years of Marketing or Business Development experience, ideally in B2B, sourcing, or manufacturing services; Demonstrated success in developing marketing strategies for Western markets; Strong understanding of digital marketing tools and analytics; Fluent English is mandatory.

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