一、岗位概述（Job Overview）
本岗位核心负责公司品牌宣传规划，通过深度剖析企业优劣势，制定并落地精准推广方案；主导品牌内容创作，包括宣传视频产出、产品catalog整理，统筹海外社交媒体发布运营，核心目标为吸引海外订单，助力公司业绩增长。
This position is primarily responsible for the company's brand promotion planning, formulating and implementing precise promotion plans through in-depth analysis of the enterprise's strengths and weaknesses; leading the creation of brand content, including the production of promotional videos and the collation of product catalogs, coordinating the release and operation of overseas social media. The core goal is to attract overseas orders and boost the company's performance.
二、岗位职责（Job Responsibilities）
1. 负责品牌宣传战略规划与实施，结合市场动态及公司实际情况，撰写品牌推广策略文档；
2. 深度分析公司核心竞争力与发展短板，针对性输出可落地的海外市场推广方案，并全程跟进执行与效果复盘；
3. 主导品牌内容体系搭建，负责公司宣传视频的策划、脚本撰写及统筹拍摄制作；
4. 全面梳理公司产品体系，整理并更新产品catalog，确保产品信息准确、全面且符合海外市场展示需求；
5. 负责海外社交媒体平台（如Facebook、Instagram、LinkedIn等）的内容发布、账号运营及粉丝互动，提升品牌海外曝光度与影响力；
6. 跟踪海外市场推广效果，收集市场反馈，优化推广策略，助力海外订单转化与业绩提升。
1. Responsible for the planning and implementation of brand promotion strategies, and drafting brand promotion strategy documents in combination with market trends and the company's actual situation;
2. Conduct in-depth analysis of the company's core competitiveness and development shortcomings, output implementable overseas market promotion plans targeted, and follow up the entire process of execution and effect review;
3. Lead the construction of the brand content system, responsible for the planning, script writing and overall shooting and production of the company's promotional videos;
4. Comprehensively sort out the company's product system, collate and update the product catalog to ensure that the product information is accurate, comprehensive and meets the display needs of overseas markets;
5. Responsible for the content release, account operation and fan interaction of overseas social media platforms (such as Facebook, Instagram, LinkedIn, etc.), so as to enhance the overseas visibility and influence of the brand;
6. Track the effect of overseas market promotion, collect market feedback, optimize promotion strategies, and help with the conversion of overseas orders and performance improvement.
三、任职要求（Job Requirements）
1. 3-8年市场营销相关工作经验，具备新媒体运营、品牌运营实战经验，有海外市场推广经验者优先；
2. 具备英语听说读写能力，可完成海外书面沟通、内容撰写及平台运营工作；
3. 熟练使用各类AI工具（如AI文案生成工具、视频剪辑辅助工具等），提升工作效率与内容质量；
4. 拥有多年海外社交媒体使用经验，理解海外文化习俗及平台运营规则；
5. 认同公司发展理念，愿意投身小型创业公司，具备强烈的责任心与主人翁意识，可与公司共同成长；
6. 具备优秀的学习能力，能快速掌握产品专业知识及外贸行业相关规则；
7. 具备较强的逻辑分析能力、策划能力及执行力，可独立完成推广方案的制定与落地。
1. 3-8 years of relevant work experience in marketing, with practical experience in new media operation and brand operation; experience in overseas market promotion is preferred;
2. Possess fluent English listening, speaking, reading and writing skills, and can complete overseas written communication, content writing and platform operation work;
3. Proficient in using various AI tools (such as AI copywriting generation tools, video editing auxiliary tools, etc.) to improve work efficiency and content quality;
4. Have years of experience in using overseas social media, and have an in-depth understanding of overseas cultural customs and platform operation rules;
5. Recognize the company's development philosophy, be willing to join a small startup, have a strong sense of responsibility and ownership, and be able to grow together with the company;
6. Have excellent learning ability, and be able to quickly master professional product knowledge and relevant rules of the foreign trade industry;
7. Have strong logical analysis ability, planning ability and execution ability, and be able to independently complete the formulation and implementation of promotion plans.