岗位职责:

The major responsibility is to monitor, analyze and guide public sentiment to safeguard the park's reputation. Be responsible for tracking online sentiment in real-time, identifying potential risks, and developing response strategies; collaborating with cross-functional teams to handle crises and negative posts to maintain a positive brand image; preparing regular sentiment analysis reports to support business decisions; and optimizing the sentiment management system to enhance alert and response efficiency.

1.Brand Building
• Develop brand reputation management strategy to enhance brand favorability through positive content dissemination.
• Plan and execute brand communication initiatives, including KOL collaborations and guest word-of-mouth management.
• Analyze guest feedback data to drive product and service optimization.

2.Public Sentiment Monitoring & Analysis
• Develop public sentiment management strategy for each social platforms (LRB, Douyin, Toutiao etc.).
• Execute full-network sentiment monitoring (covering social media, news platforms, APP, OTA, etc.), providing timely alerts and risk assessment.
• Coordinate with cross-functional teams to generate appropriate response statement/talking points to handle negative public sentiment.
• Conduct regular sentiment analysis reports to support business decision-making.

3.Media Relations Management
• Establish and maintain strong relationships with mainstream and industry media to ensure accurate brand messaging.
• Conduct regular outreach and relationship maintenance with key media/influencers.
• Monitor media coverage trends and develop response/statement based on media sentiment.

4.Social Media Platform Relationship Management
• Build and maintain partnerships with core social platforms (Tencent, ByteDance, LRB etc.).
• Coordinate platform resources to enhance brand content exposure and dissemination effectiveness
• Monitor platform-specific sentiment trends and promptly address guest feedback

5.Health & Safety
You are responsible for implementing LLSHR’s HSS Policy, management system and related standards.
Within the area of management responsibility, you must:
 Show clear leadership and commitment to HSS; this includes setting a good personal example.
 Develop plans that are consistent with the HSS strategy to carry out risk assessments and meet relevant standards, legal requirements and LLSHR’s HSS targets and objectives.
 Take the necessary practical steps to implement the HSS management system, including:
 Providing suitable resources and training
 Defining specific roles and responsibilities
 Explaining HSS issues effectively
 Establishing operational controls
 Managing contractors effectively
 Organising emergency response arrangements
 Implement measures to monitor HSS performance and, where necessary, take corrective action. This includes audits, performance monitoring, and reporting / investigating incidents.
 Ensure that HSS decisions are consistent with LLSHR’s HSS Policy.
 Consider HSS issues in business decisions and explain their importance.
 Support promotional campaigns and educational plans.
 Recognise and reward employees who show positive HSS behaviour and achieve HSS objectives.
 Discuss HSS issues regularly.
 Encourage employees to suggest measures to improve HSS performance, and follow these up.
 Ensure that employees who blatantly or repeatedly violate HSS standards, procedures and rules are disciplined appropriately.
 Challenge unsafe conditions or actions and work with those involved to agree the necessary safety improvements.
 Provide ready access to skilled HSS professionals and / or accurate HSS advice.

1. Education & Experience
• Bachelor's degree or above, preferably in Communications, Public Relations, Marketing or related fields
• 8+ years of experience in brand PR, public sentiment management or media relations; theme park/tourism industry experience preferred
• Good communication and presentation skills in English, both written and verbal

2. Core Competencies
• Public Sentiment Management: Proficient in monitoring tools with hands-on crisis PR experience
• Media Relations: Established network with mainstream media and deep understanding of media operations
• Social Media Operations: Comprehensive knowledge of major platforms' features and operating rules
• Data Analysis: Ability to identify trends through data and formulate response strategies

3. Personal Attributes
• Exceptional communication and coordination skills with strong adaptability
• Highly sensitive to public sentiment with quick response and judgment capabilities
• Maintains high efficiency in high-pressure environments
• Able to write and execute plans, lead teams, be familiar with the entertainment industry and publicity processes, and master basic office software.