【Job Responsibilities】:
1、Market & Competitive Intelligence:
Conduct in-depth market research to identify key trends, growth opportunities, and potential threats in the film capacitor market.
Analyze competitor strategies, products, and pricing to define our competitive advantage.
Develop a deep understanding of target applications, including xEVs (electric vehicles), onboard chargers, inverters (solar/wind/industrial), power supplies, and motor drives.
Product Strategy & Lifecycle Management:
Develop and execute the global product marketing strategy and roadmap for the film capacitor product line.
Define product positioning, key messaging, and unique value propositions that resonate with target customers.
Manage the entire product lifecycle from New Product Introduction (NPI) to end-of-life, including pricing strategy and profitability analysis.
Create and present business cases for new product development, supported by market data and financial projections.
2、Sales & Customer Support:
Act as the primary product expert for the sales team and key customers, providing technical and commercial support.
Support key account managers in strategic customer engagements and major opportunities.
Gather and synthesize customer feedback to inform product development and strategy.
【Requirements】:
1、Required:
Bachelor's degree in Electrical Engineering, Marketing, Business, or a related field.
Minimum of 5 years of experience in product marketing, product management, or a strategic marketing role within the electronic components industry.
Proven experience with passive components, specifically Film Capacitors. Deep application knowledge in areas such as power electronics, automotive, or renewable energy is essential.
Strong technical acumen with the ability to understand and communicate complex product features and benefits.
Demonstrated experience in developing product strategies, conducting market analysis, and managing product lifecycles.
2、Preferred:
Experience with the markets and cross-functional team leadership.
Excellent written and verbal communication skills, with a proven ability to create compelling marketing content.
Strong analytical and financial skills, with experience in pricing and margin management.