职位描述
职位描述
关于角色
随着我们心爱的品牌不断发展壮大,现诚聘一位才华横溢的零售商品设计专员,携手提升品牌在电商平台与线下门店的视觉影响力。该职位将负责为亚马逊、威飞(Wayfair)等电商平台及自有品牌门店设计、制作并优化品牌专属内容模板,通过打造吸睛的视觉素材来推动营销与销售目标的达成。
您将要执行的操作
设计符合资产规格和渠道最佳实践的数字和印刷商品内容,包括PDP横幅、品牌商店横幅、产品挂标签、撕页、目录和促销商品。
通过我们自有品牌门店及亚马逊、Wayfair、沃尔玛等专业零售商合作伙伴,打造独具匠心的购物体验,以惊艳设计、清晰文案和深度产品解析,让每一步都充满惊喜。
将简报、产品技术信息和渠道洞察转化为具有清晰层级结构、信息传递和行动号召的设计,以在每个渠道上推动流量和转化。
创建可复用模板,以加快新资产的上线时间,支持新项目发布、活动和促销。
为所有商品内容保持一致的设计系统和组件库。
与市场营销和品牌团队合作制定新产品、活动和促销路线图,以满足发布日期,并向利益相关者传达时间表和进度。
精通品牌与企业目标,严格遵循品牌规范,以品牌大使身份确保所有项目与品牌风格及核心理念保持一致。
与销售团队合作,应用零售商页面和商店洞察,增加浏览量、商店流量和停留时间、收入和 AOV 。
及时掌握零售商要求、竞争趋势和创意最佳实践,并将其应用于相关渠道的内容,同时保持SOP与更新信息保持一致。
有效管理多个项目,管理时间表,并向关键利益相关者传达进度
根据需要开发额外的印刷和数字营销材料。
您能带来什么
相关专业本科毕业,或具备同等技能、培训及至少3年以上的实践经验
精通设计基础,包括版式设计、色彩理论和字体设计等
熟练掌握Adobe Creative Suite(Photoshop、Illustrator、Premiere、After Effects、InDesign、XD)等软件
具备Figma和Canva的操作技能
精通电商及零售商品展示的数字与印刷设计
印刷生产流畅性(CMYK、专色、分色线、出血/安全区域、纸张与表面处理)
具备资产管理工作经验(包括命名规范、版本控制、云存储库管理)及交接文档编制能力。
对可访问性(可读性、对比度、alt文本)和移动优先设计的理解
在快速冲刺中舒适地工作,同时处理多个SKU/系列,并在紧迫的截止日期内完成任务
拥有亚马逊卖家/供应商中心、Wayfair合作伙伴之家、沃尔玛连接等零售商门户的经验者优先。
语言能力:英语四级及以上水平,流利的口语和书面英语,能阅读理解英文
设计资料,具备和美国&香港公司同事沟通的能力;
岗位福利:
工作时间:一周五天工作制,朝九晚六点半,上午9:00--12:00,下午13:30--18:30(不加班)正式入职即购买五险一金
薪资待遇:工资+节假日福利+年底奖金;
保障福利:实际工资缴纳养老保险、医疗保险、工伤保险、生育保险、失业保险和住房公积金;
带薪休假 : 双休,法定节假日、婚假、产假等
本公司属于甲方外资公司,购买五险一金(依照实际工资购买),假期:双休,依照国家假期.
工作地点:广州市中山八路新虹街38号荔景楼A座609-612室
About the Role
As we grow our beloved brands, we’re seeking a talented Retail Merchandising Graphic Designer to help elevate our presence across online and physical retailers. This role will create captivating, on-brand content that drives marketing and sales goals – designing, templating, and iterating assets for marketplaces like Amazon, Wayfair, as well as our own brand stores.
What You’ll Be Doing
Design digital & print merchandising content that meets asset specs and channel best practices, including PDP banners, brand store banners, product hangtags, tear sheets, catalogs, and promo merchandising.
Craft engaging shopping journeys with standout design, clear copy, and compelling product education across our own brand stores and retailer partners, including Amazon, Wayfair, Walmart, and specialty retailers.
Translate briefs, technical product info, and channel insights into designs with clear hierarchy, messaging, and CTAs that drive traffic & conversion on each channel.
Build reusable templates to accelerate time to launch for new assets in support of new item launches, campaigns, and promotions.
Maintain a consistent design system and component library for all merchandising content.
Partner with Marketing & Brand teams on new item, campaign, and promotion roadmaps to hit launch dates, communicating timelines and progress to stakeholders.
Develop expert knowledge of brand and company goals, understand and follow brand guidelines, acting as a brand ambassador to ensure that all projects fit the brand style and voice.
Collaborate with sales team to apply retailer page and store insights, increasing glance views, store traffic and dwell time, revenue and AOV.
Stay current on retailer requirements, competitive trends, and creative best practices and apply them to content in the relevant channels, keeping SOPs maintained with the updated information.
Effectively manage multiple projects, manage timelines, and communicate progress to key stakeholders
Develop additional print and digital marketing materials as needed.
What You Bring To The Table
Undergraduate degree in related field or an equivalent combination of skills, training, and minimum of 3+ years of hands-on experience
Proven in-depth understanding of design fundamentals such as layout, color theory and typography usage
Working knowledge of Adobe Creative Suite (Photoshop, Illustrator, Premiere, After Effects, InDesign, XD)
Working knowledge of Figma & Canva
Expertise in designing for digital and print formats for ecommerce and retail merchandising
Print production fluency (CMYK, spot colors, dielines, bleed/safe area, paper & finishes)
Experience with asset management (naming, versioning, cloud libraries) and handoff documentation.
Understanding of accessibility (readability, contrast, alt text) and mobile-first design
Comfortable working in fast sprints, juggling multiple SKUs/collections, and meeting tight deadlines
Experience with retailer portals like Amazon Seller/Vendor Central, Wayfair Partner Home, Walmart Connect is a plus
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