职位详情
零售陈列平面设计师(双休)
1.2-1.8万
广州市智慧宝贝科技咨询有限公司
广州
3-5年
本科
11-17
工作地址

广东省广州市荔湾区中山八路新虹街38号(中山八地铁站F口步行250米) A座609室

职位描述
职位描述
关于角色
随着我们心爱的品牌不断发展壮大,现诚聘一位才华横溢的零售商品设计专员,携手提升品牌在电商平台与线下门店的视觉影响力。该职位将负责为亚马逊、威飞(Wayfair)等电商平台及自有品牌门店设计、制作并优化品牌专属内容模板,通过打造吸睛的视觉素材来推动营销与销售目标的达成。
您将要执行的操作
设计符合资产规格和渠道最佳实践的数字和印刷商品内容,包括PDP横幅、品牌商店横幅、产品挂标签、撕页、目录和促销商品。
通过我们自有品牌门店及亚马逊、Wayfair、沃尔玛等专业零售商合作伙伴,打造独具匠心的购物体验,以惊艳设计、清晰文案和深度产品解析,让每一步都充满惊喜。
将简报、产品技术信息和渠道洞察转化为具有清晰层级结构、信息传递和行动号召的设计,以在每个渠道上推动流量和转化。
创建可复用模板,以加快新资产的上线时间,支持新项目发布、活动和促销。
为所有商品内容保持一致的设计系统和组件库。
与市场营销和品牌团队合作制定新产品、活动和促销路线图,以满足发布日期,并向利益相关者传达时间表和进度。
精通品牌与企业目标,严格遵循品牌规范,以品牌大使身份确保所有项目与品牌风格及核心理念保持一致。
与销售团队合作,应用零售商页面和商店洞察,增加浏览量、商店流量和停留时间、收入和 AOV 。
及时掌握零售商要求、竞争趋势和创意最佳实践,并将其应用于相关渠道的内容,同时保持SOP与更新信息保持一致。
有效管理多个项目,管理时间表,并向关键利益相关者传达进度
根据需要开发额外的印刷和数字营销材料。
您能带来什么
相关专业本科毕业,或具备同等技能、培训及至少3年以上的实践经验
精通设计基础,包括版式设计、色彩理论和字体设计等
熟练掌握Adobe Creative Suite(Photoshop、Illustrator、Premiere、After Effects、InDesign、XD)等软件
具备Figma和Canva的操作技能
精通电商及零售商品展示的数字与印刷设计
印刷生产流畅性(CMYK、专色、分色线、出血/安全区域、纸张与表面处理)
具备资产管理工作经验(包括命名规范、版本控制、云存储库管理)及交接文档编制能力。
对可访问性(可读性、对比度、alt文本)和移动优先设计的理解
在快速冲刺中舒适地工作,同时处理多个SKU/系列,并在紧迫的截止日期内完成任务
拥有亚马逊卖家/供应商中心、Wayfair合作伙伴之家、沃尔玛连接等零售商门户的经验者优先。
语言能力:英语四级及以上水平,流利的口语和书面英语,能阅读理解英文
设计资料,具备和美国&香港公司同事沟通的能力;
岗位福利:
工作时间:一周五天工作制,朝九晚六点半,上午9:00--12:00,下午13:30--18:30(不加班)正式入职即购买五险一金
薪资待遇:工资+节假日福利+年底奖金;
保障福利:实际工资缴纳养老保险、医疗保险、工伤保险、生育保险、失业保险和住房公积金;
带薪休假 : 双休,法定节假日、婚假、产假等
本公司属于甲方外资公司,购买五险一金(依照实际工资购买),假期:双休,依照国家假期.
工作地点:广州市中山八路新虹街38号荔景楼A座609-612室
About the Role
As we grow our beloved brands, we’re seeking a talented Retail Merchandising Graphic Designer to help elevate our presence across online and physical retailers. This role will create captivating, on-brand content that drives marketing and sales goals – designing, templating, and iterating assets for marketplaces like Amazon, Wayfair, as well as our own brand stores.
What You’ll Be Doing
Design digital & print merchandising content that meets asset specs and channel best practices, including PDP banners, brand store banners, product hangtags, tear sheets, catalogs, and promo merchandising.
Craft engaging shopping journeys with standout design, clear copy, and compelling product education across our own brand stores and retailer partners, including Amazon, Wayfair, Walmart, and specialty retailers.
Translate briefs, technical product info, and channel insights into designs with clear hierarchy, messaging, and CTAs that drive traffic & conversion on each channel.
Build reusable templates to accelerate time to launch for new assets in support of new item launches, campaigns, and promotions.
Maintain a consistent design system and component library for all merchandising content.
Partner with Marketing & Brand teams on new item, campaign, and promotion roadmaps to hit launch dates, communicating timelines and progress to stakeholders.
Develop expert knowledge of brand and company goals, understand and follow brand guidelines, acting as a brand ambassador to ensure that all projects fit the brand style and voice.
Collaborate with sales team to apply retailer page and store insights, increasing glance views, store traffic and dwell time, revenue and AOV.
Stay current on retailer requirements, competitive trends, and creative best practices and apply them to content in the relevant channels, keeping SOPs maintained with the updated information.
Effectively manage multiple projects, manage timelines, and communicate progress to key stakeholders
Develop additional print and digital marketing materials as needed.
What You Bring To The Table
Undergraduate degree in related field or an equivalent combination of skills, training, and minimum of 3+ years of hands-on experience
Proven in-depth understanding of design fundamentals such as layout, color theory and typography usage
Working knowledge of Adobe Creative Suite (Photoshop, Illustrator, Premiere, After Effects, InDesign, XD)
Working knowledge of Figma & Canva
Expertise in designing for digital and print formats for ecommerce and retail merchandising
Print production fluency (CMYK, spot colors, dielines, bleed/safe area, paper & finishes)
Experience with asset management (naming, versioning, cloud libraries) and handoff documentation.
Understanding of accessibility (readability, contrast, alt text) and mobile-first design
Comfortable working in fast sprints, juggling multiple SKUs/collections, and meeting tight deadlines
Experience with retailer portals like Amazon Seller/Vendor Central, Wayfair Partner Home, Walmart Connect is a plus

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