Title: Consultant for Market Shaping Strategy of Low Sodium Salt in China

中国低钠盐市场战略顾问，兼职岗位，每周工作2天

【背景】

研究证实，以低钠盐替代普通食盐可使心血管疾病死亡率降低约14%。中国虽已推广低钠盐二十年，但实际使用率仍处低位。卫健策略心血管健康项目拟在三个重点城市开展低钠盐规模化推广项目，现需通过市场培育战略(market shaping strategy)明确推广策略，突破当前发展瓶颈。

【工作内容】

1、 调研体系搭建

• 为市场调查/关键信息人访谈/消费者焦点小组的调研方案提供技术支持


• 整合既往低钠盐项目研究成果


• 优化现有调研方案及访谈提纲

2、 策略制定支持

• 指导合作方开展定性与定量市场调研


• 制定市场培育策略建议方案


• 参与撰写含研究结论与实施方案的终版报告

【任职要求】

学历背景：商科/公共卫生/流行病学/公共政策/国际发展等相关专业硕士及以上

核心经验：

• 8年以上相关领域经验


• 4年以上市场培育类项目实操经验


• 具备政府和/或非政府机构决策报告撰写经验


• 具有驱动市场策略调研方案的经验并经过实践验证有效运营

优先考虑：具有社会创新产品开发经验者

核心能力：

• 中文母语


• 精通市场培育策略在不同政策场景的运用


• 出色的中英文报告撰写及沟通能力


• 具备快速响应与多线程任务管理能力


• 善于政策解读与战略方案转化

工作周期截止至2026年3月31日，有出差可能性。

【如何申请】

请将中/英文的求职信及简历一同提交至chinarecruitmentATvitalstrategies.org.（发送邮件时请将 AT 替换成 @ ）。邮件主题栏请注明“中国低钠盐市场培育战略顾问-您的姓名-开始日期”

Vital Strategies (USA) Jinan Representative Office is an international public health organization that conducts public health programs in more than 80 countries around the world, benefiting more than 2 billion people. Our organization addresses major public health challenges, cooperates with governments, and adopts evidence-based and innovative approaches to provide technical and financial support for improvement of public health systems and policies and implementation of health programs. Cardiovascular Health (CVH) program in China aims to prevent deaths caused by cardiovascular disease through salt reduction, prevention and control of hypertension, and elimination of trans fat acids in food. 

Low sodium salts (LSS) have been shown to reduce death from cardiovascular disease by approximately 14% when used instead of regular salt. LSS has been used in China for the last 20 years and while it is relatively available, usage is still quite low, despite the proven health benefits. Vital Strategies’ CVH program aims to design a project that can help take low sodium salts to scale in three major cities in China. As part of the design phase of this work, we will be conducting studies to understand the market, it’s limitations and the potential ways to address this. We are looking to hire a consultant with experience in designing market shaping projects to help inform our research and design the market shaping plans. The work of this position will continue until March 31st, 2026.

Scope of work:

The expected deliverables of the consultant include:

• Provide technical advice and input into the design of three surveys, ensuring that adequate information is captured to design a market shaping strategy for low sodium salts in project cities:

• Low sodium salt market survey

• Key informant interviews

• Consumer focus groups

• Summarize previous LSS projects’ findings

• Revise salt market survey proposal and key informant interview outlines

• Collaborate with local partners to carry out qualitative and quantitative surveys and grasp progress

• Provide technical advice and input to recommend market shaping approaches

• Collaborate closely with local partners to refine market shaping proposal

• Provide technical advice and input to final report including research findings, market shaping recommendations, etc.

Contract management:

The Independent Contractor will submit all deliverables to the Director, Nutrition Program, CVH, who will manage this contract and monitor progress towards deliverables.

Requirements:

Education:

• Master's degree in public health, epidemiology, public policy, business or international development

Experience:

• 8+ years of relevant public health or development experience

• At least four years working on projects that include a market shaping component

• Demonstrated experience with high level reports for decision-makers, NGOs or government agencies

• Experience with survey protocol development

• Experience with qualitative/quantitative survey design to drive market shaping strategies

• Experience with high level stakeholder engagement

• Experience working on social innovation products is desired

Skills & abilities:

• Strong grasp or market shaping principles and how to apply them in various policy areas

• Ability to communicate technical knowledge and expertise in both policy and operational environments

• Strong analytical and research skills

• High degree of initiative, adaptability, problem-solving skills, and creativity

• Time-management skills with the ability to work in a deadline-oriented environment, including ability to prioritize and manage multiple tasks independently

• Chinese native speaker

• Excellent written and verbal communications skills in English

• Travel to field as program needed (1-2 times/month)

How to apply:
• The successful candidate will be expected to work with us immiderately and continue till March 31, 2026, 2 days per week.
• Please submit a cover letter and resume in Chinese and English, to chinarecruitmentATvitalstrategies.org.（pls change AT to @ when you sending an emial) Write “ Consultant for Market Shaping Strategy of Low Sodium Salt-China-Your Name-Start Day” in the subject line.