职位概述
我们正在寻找一位谷歌SEO优化师，负责公司的SEO优化和SEM广告投放工作，帮助提升网站排名、增加流量，并推动销售转化。此岗位不仅要求具备扎实的SEO基础，还需要逐步承担SEM（如Google Ads等）相关任务，为公司制定并执行数字营销策略。您将与内容、技术和市场团队紧密合作，推动整体营销效果的提升。

职位要求
• 本科及以上学历，市场营销、计算机科学、数字媒体或相关专业。
• 大学英语四级（CET-4）或以上英语水平，具备优秀的英语阅读和写作能力，具有英文环境的工作或学习经验者优先。
• 至少2年海外数字营销经验，具备扎实的SEO知识和实践经验，至少1年Google Ads操作经验。
• 熟练使用Google Analytics、Google Search Console、SEMrush等SEO和SEM工具。
• 良好的数据分析能力，能够根据分析结果优化SEO和SEM策略。
• 具备团队合作精神，能够与其他部门密切配合，推动项目顺利进行。
• 自我驱动，能够在快节奏的环境中独立工作并承担责任。

主要职责
• SEO优化：负责核心关键词的研究和页面优化，提升网站在搜索引擎的排名，并增加自然流量。定期审查网站结构、内容和技术SEO，确保符合SEO最佳实践。
• SEM策略管理：与第三方广告合作商密切合作，管理Google Ads等广告投放。确保广告系列的策略、目标关键词、广告创意等符合公司营销目标。
• 数据分析与优化：定期分析SEO和SEM的表现数据（如流量、排名、点击率、转化率等），根据分析结果调整策略，提升整体营销效果。
• 跨部门协作：与内容团队合作，确保网站内容符合SEO要求；与技术团队紧密配合，优化网站的加载速度、移动端体验等，提升SEO效果；与市场团队沟通，确保SEO和SEM活动与整体营销战略一致。
• 行业趋势和竞争分析：关注行业的SEO和SEM发展趋势，进行竞争对手分析，调整和优化我们的营销策略，保持竞争优势。





Google SEO Specialist
Position Overview
We are looking for a Google SEO Specialist to manage SEO optimization and SEM advertising campaigns to help improve website rankings, increase traffic, and drive conversions. This role requires a solid understanding of SEO fundamentals, along with the opportunity to gradually take on SEM tasks (e.g., Google Ads) and contribute to the execution of digital marketing strategies. You will work closely with content, technical, and marketing teams to improve overall marketing performance.

Job Requirements
• Bachelor's degree in Marketing, Computer Science, Digital Media, or a related field.
• A minimum of CET-4 or equivalent English proficiency, with excellent reading and writing abilities in English. Experience working or studying in an English-speaking environment is preferred.
• At least 2 years of digital marketing experience with strong SEO knowledge and hands-on experience, and at least 1 year of experience with Google Ads.
• Proficiency in Google Analytics, Google Search Console, SEMrush, and other SEO and SEM tools.
• Strong data analysis skills, with the ability to optimize SEO and SEM strategies based on performance data.
• Team-oriented with excellent communication skills, able to collaborate effectively with other departments.
• Self-driven, able to work independently and take ownership in a fast-paced environment.

Key Responsibilities
• SEO Optimization: Research and optimize core keywords to improve website rankings on search engines and increase organic traffic. Regularly review website structure, content, and technical SEO to ensure best practices are being followed.
• SEM Campaign Management: Manage Google Ads and other SEM campaigns, creating and executing ad campaigns, optimizing keywords and ad creatives, improving click-through rates (CTR) and conversion rates, and ensuring efficient use of the ad budget.
• Data Analysis and Optimization: Regularly analyze SEO and SEM performance metrics (e.g., traffic, rankings, CTR, conversion rates), adjust strategies based on data insights, and optimize overall marketing effectiveness.
• Cross-Department Collaboration: Collaborate with the content team to ensure website content is SEO-friendly; work closely with the technical team to improve website speed, mobile experience, and other technical aspects for better SEO performance; coordinate with the marketing team to align SEO and SEM activities with overall marketing strategies.
• Industry Trends and Competitor Analysis: Stay up-to-date with industry SEO and SEM trends, perform competitor analysis, and adjust strategies to maintain a competitive edge.