Location:

- Initial location: China (remote), with a 6–12 month onboarding and performance evaluation period.

- Future opportunity: UK (Manchester), subject to performance and business needs

Working Hours:

Monday to Friday, 14:00–22:00 (China time), aligned with UK business hours to support collaboration with the UK team.

Visa Sponsorship

Visa sponsorship may be considered for exceptional candidates following a period of successful performance.

Job Summary

We are looking for a hands-on Marketing Manager to execute and optimise marketing initiatives across the UK Chinese consumer market. This role focuses on driving user acquisition, improving conversion performance and managing key marketing channels through data-driven execution.

The role is ideal for a marketing professional who is comfortable working close to the ground, managing day-to-day performance while contributing to tactical growth planning in a fast-paced environment.

Key Responsibilities

1. Marketing Execution & Growth Delivery

- Execute marketing plans aligned with business growth objectives across acquisition, conversion and retention stages.

- Translate business targets into actionable channel-level marketing activities.

- Identify performance gaps within the customer journey and drive continuous optimisation initiatives.

2. Channel & Website Management

- Manage day-to-day operations across key marketing channels including RED (Xiaohongshu), WeChat, paid media, influencer collaborations, and offline or campus partnerships.

- Manage the company website as a core growth and conversion hub, supporting optimisation of user journey, on-site content and campaign effectiveness.

- Manage SEO and Google Ads execution, working closely with internal teams or agencies to optimise keyword strategy, landing page relevance and conversion performance.

- Ensure consistent brand messaging and customer experience across all marketing touchpoints.

3. Partner, KOL & Vendor Coordination

- Coordinate with KOLs, agencies and external suppliers to support campaign execution.

- Assist in managing cooperation terms, deliverables and performance tracking.

- Support development of marketing partnerships within the UK Chinese community.

4. Performance Marketing & Budget Control

- Manage assigned marketing budgets and track ROI across core channels.

- Monitor campaign performance and optimise spend allocation based on results.

- Prepare regular performance reports and share actionable insights with management.

5. Market Awareness & Optimisation

- Monitor market trends, platform updates and competitor activity to inform campaign adjustments.

- Support testing of new campaign ideas or channels and evaluate performance outcomes.

6. Team Collaboration & Process Support

- Lead the day-to-day work of the operations team, including task allocation, quality control and capability development, to ensure efficient and well-structured execution of marketing initiatives.

Establish standardised operating procedures (SOPs) and execution workflows to improve overall operational efficiency.

Qualifications

1. Bachelor’s degree or above, preferably in Marketing, Communications or a related discipline.

2. 5+ years of proven marketing experience, with 6–8 years of hands-on digital or growth-focused marketing experience preferred.

3. Strong understanding of Chinese digital platforms (RED, WeChat, influencers, paid media), with hands-on experience in SEO and Google Ads optimisation.

4. Proficient in data analysis tools such as Google Analytics, with the ability to deliver performance reports to senior management.

5. Excellent organisational, cross-functional collaboration and project management skills.

6. Native Mandarin with fluent spoken and written English as a working language.

岗位概述

我们正在寻找一位实操型海外市场营销经理，负责公司在英国华人消费市场的品牌推广与用户增长执行工作。该岗位以用户获取、转化提升和渠道效果优化为核心，通过数据驱动的方式推动业务增长。

这是一个兼具增长规划能力与一线操盘深度的核心位，适合希望在英国市场承担实质业务责任、并通过工签实现国际化职业跃迁的优秀市场营销人才。

核心职责

一、市场战略执行及增长交付

- 围绕公司业务目标，执行覆盖获客、转化及留存各阶段的市场推广计划。

- 将业务指标拆解为可落地的渠道级营销动作。

- 识别用户转化路径中的关键问题并持续推进优化。

二、渠道与官网管理

- 负责小红书、微信公众号、付费广告/投流、达人合作及线下/校园合作等核心渠道的日常运营与管理。

- 将官网作为核心转化阵地进行整体管理，持续优化用户路径、站内内容结构及营销活动转化效果。

- 负责 SEO 及 Google Ads 的执行与优化，与内部团队或代理机构协作，持续提升关键词策略、落地页相关性及转化表现。

- 确保各渠道品牌信息与用户体验的一致性。

三、达人、合作伙伴与供应商协调

- 对接博主、广告代理及外部供应商，推进营销项目执行。

- 协助管理合作条款、交付内容及效果评估。

- 支持拓展英国华人市场相关的品牌合作资源。

四、效果投放与预算管理

- 管理所负责渠道的营销预算并跟踪 ROI 表现。

- 持续监测各项投放效果，并根据数据结果动态调整投放策略。

- 定期输出营销效果报告，为管理层提供可执行的分析结论。

五、市场洞察与优化

- 关注行业动态、平台规则变化及竞争对手动向，为市场执行调整提供依据。

- 支持测试新推广方式或新渠道，评估实际效果，持续优化获客漏斗。

六、团队建设与能力提升

- 统筹运营团队的日常工作，负责工作分配、质量把控及能力培养，确保各项营销项目高效、有序推进。

- 建立标准化工作流程（SOP）及执行流程，提升整体运营效率。

任职要求

- 本科以上学历，市场营销、传媒等相关专业优先。

- 5年以上市场营销经验，6–8年实操型数字营销/增长经验者优先；有跨境电商、科技或消费品行业海外营销经验者优先。

- 熟悉小红书、微信、达人合作及付费推广，具备 SEO 与 Google Ads 的实操经验。

- 熟练使用 Google Analytics 等数据分析工具，能够输出高质量效果分析报告。

- 具备出色的组织协调能力、跨部门沟通能力及项目管理能力。

- 普通话为母语，英语听说读写流利，可作为工作语言。

关于我们

天天欧洲物流（TTK Europe Ltd）是一家以科技驱动的跨境物流企业，专注于国际包裹及空运货代服务，总部位于英国曼彻斯特，并在伯明翰、伦敦、爱丁堡等地设有分支机构与仓库网络。公司长期服务中英及欧洲市场客户，在英国华人社区及中国留学生群体中建立了较高的品牌认知度和良好口碑。

内蒙古杰蒂库柏商贸有限公司隶属于天天欧洲物流（TTK Europe），是其在国内最为核心的业务分部之一，主要负责国内外客户服务、销售支持、海关对接等工作，并与英国总部及欧洲团队保持紧密协作，深度参与英国市场相关业务的发展与支持。

我们重视长期发展、专业能力与团队稳定性，倡导尊重、成长与机会并重的企业文化。公司为表现优秀、符合长期发展规划的人才提供清晰的成长路径及海外发展机会，欢迎希望通过国际业务实现职业升级的市场管理人才加入我们，共同推动跨境物流业务的持续增长。