Responsibilities:
1. Conduct regular market research and analysis.
2. Develop and implement marketing strategy for residential project.
3. Carry out sales, marketing, and brand promotion activities of residential projects developed by the company. Responsible for marketing planning, execution, and work summary. Developing and managing marketing budget.
4. Responsible for the visual identity development, planning, creativity, and production of advertising and promotional collateral; Integrate materials & sources for marketing, and monitor the quality of copywriting, graphic design, video, and other content.
5. Plan and execute online and offline marketing activities. Manage the operation of social media platforms.
6. Very well understand the development of new media and new marketing methods in Shanghai. Actively update the sales and marketing progress of comparable projects.
7. Brand management related works, i.e., news promotion, advertising, public opinion management and crisis management, etc.
8. Communicate and collaborate with other departments; Coordinate the work of consultants and vendors; Maintain good relations with the media and various sectors of society.
9. Other marketing-related tasks assigned by the company or superior.
Job requirements:
1. Degree in Marketing or related discipline with minimum of 5 years’ experience in Marketing, PR/advertising agency, solid experience in property developers preferred.
2. Solid experience in marketing, planning, and branding of real estate enterprises, good planning skills and report writing ability, familiar with the whole process of marketing and planning and the work of various modules, profound knowledge of Shanghai property market.
3. Knowledge and skills in copywriting, graphic design, social media and video production.
4. Well understand advertising laws, market regulations and digital marketing rules.
5. Creative, self-motivated, responsible, with passion for high-end property marketing.
6. Strong communication, presentation and interpersonal skills with good command of written and spoken English and Mandarin.
7. Well-developed network with media.
Competencies ：
1. Cultivates Innovation: Changemaker who loves to innovate and think up new and better ideas for the Company’s success.
2. Business Acumen: Adept business, financial, and market knowledge; able to make business decisions and advance the Company’s goals.
3. Drives for Results: Self-driven go-getter who is result-oriented and powers through tough situations.
4. Ensures Accountability: Strong sense of accountability and ownership towards the overall success of the project. Strong commitments to team’s goals and willingness to go above and beyond.
5. Optimises Work Process: Optimiser who can set up efficient and sustainable processes to carry out departmental projects.
6. Interpersonal Skills: Open, clear and effective communication within the team and cross departments, Supportiveness to team members and the ability to handle conflicts and maintain a positive team dynamic.
7. Situational Adaptability: Quick and proactive in adapting to changes in work demands and situations.
一、职位描述:
1. 进行定期的市场调研和分析，收集市场趋势及竞争对手动态。
2. 为项目住宅部分制订营销策略并监督落实。
3. 负责项目住宅部分的销售、营销策划和品牌推广活动。主要职责包括营销规划、执行和工作总结，同时协助制订和管理营销预算。
4. 负责项目住宅部分VI视觉系统的统筹、规划、创意以及广告和宣传资料的制作；整合营销材料和资源，并监督文案、平面设计、视频等宣传内容的创作及制作质量。
5. 负责规划和执行线上及线下的营销活动。同时管理社交媒体平台的运营。
6. 非常了解上海新媒体和营销新方法的发展和趋势，积极跟进竞品项目的销售和营销策划情况。
7. 品牌管理相关的工作包括新闻推广、广告、公共舆论管理及危机管理等。
8. 与其他部门进行沟通和协作；协调咨询顾问和供应商的工作；与媒体和社会各界保持良好关系。
9. 由公司或上级分配的其他与市场营销相关的任务。
二、任职要求:
1. 拥有市场营销或相关学科的学士学位，至少5年的市场营销工作经验，在公关/广告代理机构有扎实的工作背景，特别是在房地产开发商领域的经验者优先。
2. 具有丰富的房地产企业市场营销、策划和品牌建设经验，优秀的规划技能和报告撰写能力，熟悉整个市场营销和策划流程以及各个模块的工作内容，对上海房地产市场有深刻的理解。
3. 掌握文案写作、平面设计、社交媒体运营和视频制作的知识和技能。
4. 对广告法、市场监管法规以及数字营销规则有深入的理解。
5. 具有创新精神，自我激励，负责任，对高端房地产营销充满热情。
6. 具备出色的沟通、演示和人际交往技巧，英语口语和书写流利，同时精通普通话。
7. 与媒体有良好的关系网络。
三、能力要求:
1. 培育创新: 勇于创新和变革，能提出全新和更好的想法，帮助公司迈向成功。
2. 商业敏锐度: 拥有娴熟的商业、财务和市场知识，能够做出正确的商业决策，推动达成公司目标。
3. 追求结果: 有自我推动力、冲劲和进取心，以结果为导向，即使在艰难的情境下也能达成目标。
4. 确保责任感: 对项目的整体成功抱有强烈的责任心和主人翁意识，认同团队目标并愿意为此付出额外努力。
5. 优化工作流程：能够建立创新高效且可持续的流程来执行相关项目。
6. 人际交往能力：在团队内部及跨部门之间开放、清晰且有效地沟通，对团队成员提供支持，具备处理冲突并保持积极团队氛围的能力。
7. 情景适应能力: 能快速和主动地应对工作要求和情境的变化。