Job Description
1. Plan, coordinate and execute university promotional campaigns and creative projects.
2. Produce, review and proofread university promotional materials in both Chinese and English, including news reports, print periodicals and booklets, advertorials, social media posts, official website updates, video scripts and others.
3. Plan and oversee the operation of university social media (e.g. Website, WeChat, Weibo, Channels etc.).
4. Deliver the university's achievements, mission and characteristics through corporate communications and public relations initiatives, such as university events, press conferences and exhibitions.
5. Manage PR crises by giving alerts and effectively communicating with the stakeholders when necessary.
6. Assist with the comprehensive management of the Media and Public Relations Office, contributing to policy-making, work procedure, planning, operational efficiency and communication effectiveness.
7. Undertake any other tasks and responsibilities as assigned by the supervisor.

Qualifications
1. A Bachelor's Degree or higher in Journalism, Communications, Marketing, Public Relations, or related fields.
2. A minimum of ten years of work experience in a related field, with a demonstrated track record and management experience in marketing, public relations, social media, large-scale event organisation, or related areas.
3. Exceptional proficiency in both written and spoken Chinese and English, with the ability to communicate effectively with diverse stakeholders.
4. Strong strategic thinking capabilities, robust communication skills, and a demonstrated ability to foster teamwork, underscored by a profound sense of responsibility.
5. Familiarity with higher education in the Chinese mainland and experience on branding and marketing in a large-scale enterprise are a plus.

岗位描述
1、策划、协调和执行校级公关宣传活动和创意项目。
2、制作、编辑和审校大学品牌推广相关的中英双语宣传材料，包括新闻、刊物、公关文、社交媒体信息、官网发布内容、视频脚本等。
3、管理学校官方媒体平台（官网、微信公众号、微博、视频号等），策划各类宣传内容。
4、通过整合传播和公共关系活动（如学校活动、媒体见面会、展览项目等），向公众传达学校的成就、使命和优势特色。
5、具备危机公关意识，能及时预警和妥善应对，必要时实施危机公关传播方案。
6、协助部门管理制度、工作流程和规划的落实和优化，持续提升运作效率和传播效果。
7、完成上级交办的其他任务。

任职要求
1、新闻传播、市场营销、公共关系或相关专业本科或以上学历。
2、十年以上工作经验，具有营销传播、公共关系、社交媒体、大型活动组织等方面的管理经验。
3、优秀的中文、英文书面和口头表达能力。
4、具备强烈的责任感，出色的战略思维、沟通理解和团队协作能力。
5、熟悉中国内地高等教育并有大型企业品牌和营销经验者优先。