Key Responsibilities

* Marketing Expertise with Data & Digital Application

* Use strong Marketing expertise to pinpoint where data & digital solutions can unlock the greatest value in brand-building, portfolio strategy, media deployment, and consumer engagement.

* Ensure all initiatives are positioned as data & digital enablers of Marketing ROI and growth, not as stand-alone tools.

* Connect every solution clearly back to business growth and brand impact.

* Maximize Value from Current Marketing Data & Digital Initiatives

* Consolidate and govern all Marketing-related data & digital initiatives (e.g., AI-driven efficiency, CDP/CEM, VOCM).

* Validate and prioritize initiatives based on measurable ROI and contribution to capability building.

* Drive adoption to ensure existing platforms and tools deliver full value capture and are embedded into Marketing's ways of working.

* Future-Back Data & Digital Capability Building

* Maintain a forward-looking perspective on how technology, consumer data, and analytics will reshape Marketing.

* Continuously explore new areas for Marketing data & digital capability building, ensuring the function stays ahead in digital maturity.

* Translate insights into a progressive roadmap, balancing today's priorities with tomorrow's readiness.

* Change Leadership & Impact Delivery

* Lead initiatives end-to-end with PMO-level rigor: from scoping, solution design, IT collaboration, training, to launch and continuous improvement.

* Drive change management to ensure adoption and integration of solutions in Marketing workflows.

* Guarantee outputs go beyond deliverables and translate into tangible impact -- stronger ROI, smarter investment, and lasting capability uplift.

* Cross-Functional Collaboration

* Act as a strategic enabler between Marketing teams, IT, and senior leadership, ensuring alignment on priorities and solutions.

* Support Marketing VPs and functional leaders with data-driven insights and digital enablers, strengthening decision-making and execution.

* Help ensure Marketing is equipped with the right data assets, digital platforms, and governance mechanisms to sustain growth.

Requirements

* Proven Marketing expertise (brand, portfolio, media, consumer) combined with strong application of data & digital solutions.

* Experience in driving data-enabled Marketing transformation with measurable results.

* Familiarity with AI-enabled tools, CRM, CEM, VOCM, and marketing analytics.

* Ability to anticipate future trends in data, technology, and consumer behavior, and translate them into actionable strategies.

* Strong problem-solving, structured thinking, and project leadership.

* Experience in change management, ensuring adoption and long-term value realization.

* Excellent stakeholder management and influencing skills.

* Fluent in English and Mandarin.