职位详情
PR & Communication manager
面议
达能亚太(上海)管理有限公司
上海
不限
不限
08-05
工作地址

浦东嘉里城-办公楼

职位描述
Position Objective
- Build and maintain stable relationship with regional media and influential KOLs.
- Promote and protect the positive corporate/brand image through comprehensive messages and agile communication skills.
- Support business by developing communication plan according to aligned strategy.


Responsibilities
1. Create favorable media environment for business development
- Manage regional media to keep favorable relationships with them.
- Handle media enquiries or interview requests.
- Organize PR events, including press conference, offline engagement events, interviews, factory visits etc.
- Provide valuable insight on the development of media, including new trends, personnel change, restructure etc.
2. Build positive and creditable company image, and make it a competitive advantage and a strong enabler for business growth
- Understand business priorities, support business initiatives by developing comprehensive communication plan.
- Fully leverage national events, like CIIE, or hot social topics to create massive buzz.
- Innovate communication contents and tools to amplify the impacts.
3. Protect company reputation and business
- Mitigate the negative impact to business through efficient media communication.
- News monitor to identify negative news and give alert timely.
4. Develop the content engine to fuel communication
- Manage or contribute to content pool to provide updated messages for ext. and int. communications.
- Develop communication documents, including press release, executive interviews, speeches etc.

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