Responsibilities:

1. Design, implement, and optimize marketing automation workflows across the full customer journey.
2. Manage Salesforce Marketing Cloud (or equivalent) for EDM, lead nurturing, and customer engagement.
3. Collaborate with CRM, content, and campaign teams to ensure seamless automation execution.
4. Build and maintain data-driven automated programs(email, SMS, push, trigger-based journeys).
5. Continuously monitor, test, and optimize automation performance (open rate, CTR, conversion).
6. Ensure marketing automation systems integrate properly with CRM, website, and analytics platforms.
7. Generate reports and insights on automation effectiveness and recommend improvements.

Qualifications:

1. 5+ years of hands-on experience with marketing automation platforms (Salesforce Marketing Cloud preferred).
2. Solid understanding of customer journeys, segmentation, and lifecycle marketing.
3. Experience in building automated flows using Journey
4. Builder, Automation Studio, or similar.
5. Familiar with mainstream AI agent building platforms, such as Make, Coze, Dify, or similar.
6. Proficient in email deliverability, tracking, and data management.
7. Familiar with CRM and MarTech integration (e.g.,Salesforce CRM, CDP, API).
8. Strong analytical skills, able to optimize campaigns based on data insights.
9. Fluent in English; experience in B2B or international campaigns preferred.

职位名称：营销自动化专家

岗位职责：

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设计、实施并优化覆盖完整客户旅程的营销自动化流程。

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管理 Salesforce Marketing Cloud（或同类平台），用于邮件营销（EDM）、潜客培育和客户互动。

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与 CRM、内容和活动团队协作，确保自动化执行顺畅无误。

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构建并维护数据驱动的自动化营销项目（邮件、短信、推送、触发式客户旅程）。

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持续监控、测试和优化自动化效果（如打开率、点击率、转化率）。

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确保营销自动化系统与 CRM、网站和分析平台的有效集成。

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输出自动化效果报告和洞察，提出优化建议。

任职要求：

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5 年以上营销自动化平台实际操作经验（优先考虑有Salesforce Marketing Cloud 使用经验者）。

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深刻理解客户旅程、用户分群和生命周期营销。

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具备使用 Journey Builder、Automation Studio 或类似工具搭建自动化流程的经验。

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熟悉主流 AI Agent 构建平台（如 Make、Coze、Dify或类似产品）。

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精通邮件送达率、追踪与数据管理。

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熟悉 CRM 与 MarTech 系统集成（如 Salesforce CRM、CDP、API 对接）。

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具备较强的数据分析能力，能够基于数据优化营销活动。

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英语流利，有 B2B 或国际化营销活动经验者优先。