Core Responsibilities

1. Content Marketing




• Plan and produce multi-format content (articles, short videos,
  infographics, etc.) for the official website, social media, and third-party
  platforms.


• Utilize AI tools to enhance content creation efficiency.




2. SEO & Website Operations




• Implement keyword optimization, external link building, and
  internal site adjustments to improve natural search rankings and
  conversions.


• Regularly update official website content and monitor traffic data.




3. Refined Social Media Operations




• Manage accounts on mainstream platforms (LinkedIn, YouTube,
  Facebook, etc.), create content calendars, and optimize posting times.


• Plan online interactive activities to increase fan base and
  engagement.




4. Other Marketing Tasks




• Proactively assist the leadership in completing other
  marketing-related tasks to ensure the smooth achievement of the marketing
  department's overall objectives.

Requirements

1. Education Background: Bachelor’s degree or
   above, with a preference for majors in Marketing, Advertising, Journalism,
   Communication, or related fields.


2. Professional Skills: Excellent written
   communication skills and creativity, able to write professional marketing
   copy; fluent in English; proficient in using website analytics tools.


3. Work Experience: Over 3 years of work experience, with
   preference given to those in the scientific instrument industry. Prior
   experience in content marketing, social media operations, digital
   marketing, or related fields is a plus.


4. Personal Qualities: Strong communication
   skills and a teamwork spirit. Proactive, eager to learn new knowledge, and
   able to apply it in work.