岗位职责:

TREND HUNTER
OBJECTIVES
Acquire an up-to-date knowledge about consumer shopping behaviors, lifestyle and fashion trends.
To observe and know different styles will mark the future. Constantly looking for market new opportunities and sharing that information with other commercial departments to support them anticipate the customer's demands.
Anticipating the newest fashion patterns before others do.
TASKS
• Updated constantly solid understanding of the digital universe as a whole; growing social networks and the direction of consumption
• Keep up the most latest fashion related content that appears up in social media, fashion runways, magazines, news from creative directors of all fashion brands, top models, KOLs and newly emerging brands
• Exploring important locations, attending the most significant fashion events such as pop up stores, exhibitions and talks and visiting places and areas where the newest trends in fashion are embraced by various generations and social classes
• Trend research with details elaboration and provide summary with all recap information of new trends to other commercial departments
• Work closely with the product responsible to discuss inspiration, colour palettes, textiles and other elements that are foreseeable as popular trend of the market
• Store visit with National Product to review the performance of the trend-driven products in the store across all the three sections
• Conduct consumer studies to identify trends and predict future consumer consumption behaviors based on
data
SKILLS & ACTITUDES
Creativity
Understanding of new generations and local culture
Very high fashion sensitiveness
Proactivity and flexibility
Capacity to analyze
Strong communication skills
Self-motivation
Mobility to travel
Basic Microsoft office skills
EXPERIENCE & CUALIFICATIONS
Art & Design degree
Experience in Fashion Retail
Commercial point of view
Fluent in English
International Experiences Preferred

REPORTING LINE
Commercial Director

Creativity
Understanding of new generations and local culture
Very high fashion sensitiveness
Proactivity and flexibility
Strong communication skills
Self motivation
Art & Design degree
3-5 years of Fashion Retail Related Experience
Commercial Point of View
Native Mandarin, Fluent in English
Excellent knowledge in Photoshop and Illustrator
International Experiences Preferred