Key Responsibilities:
1. Regional Strategy and Planning
• Collaborate with leadership to develop and implement marketing strategies tailored to China’s unique market dynamics, regulatory environment, and customer behavior, aligning closely with area-level GTM strategies and global marketing initiatives.
• Drive the marketing planning, execution, measurement, and analysis cycle to achieve business objectives across demand generation, brand awareness, and customer engagement.
• Ensure alignment of marketing programs with sales and GTM teams, adapting campaigns to regional market needs and cultural preferences.
• Understand cultural nuances and regulatory considerations in China to ensure marketing strategies are culturally relevant and compliant with local laws.
• Strategic Partner Marketing: Work closely with consulting and reseller partners in China to develop co-marketing strategies. This involves creating joint marketing plans, and campaign execution that leverage partner strengths to enhance brand visibility and market penetration.
2. Leadership and Team Development
• Lead and mentor the Greater China marketing team with a solid-line reporting structure, providing clear objectives, systems training, and motivation fostering a results-driven and collaborative team culture.
• Drive talent development, including performance reviews, career development planning, and skills training, in partnership with regional functional leaders.
• Serve as a strategic partner to the Greater China sales team, ensuring strong alignment between marketing and sales initiatives. This includes facilitating input from key China-based stakeholders to ensure marketing strategies support local business needs.
• Work with APAC marketing to represent Greater China’s needs, contribute to regional marketing strategy discussions, and ensure local campaigns support both APAC and global initiatives.
3. Demand Generation and Campaign Management
• Design and execute high-impact demand generation programs, including ABM, digital marketing, and event strategies to support sales pipeline growth.
• Oversee the full marketing mix across prospect and customer lifecycles, ensuring campaigns are optimized for lead generation, conversion, and nurturing.
• Establish a highly impactful thought leadership program to elevate brand recognition, credibility, and market authority within Greater China. Create a robust, engaging localized content portfolio, including whitepapers, case studies, PR initiatives, featured articles, and videos, tailored to resonate with Chinese audiences and delivered through a carefully curated omni-channel approach.
• Design and oversee the digital marketing campaign across Chinese digital platforms 6(WeChat, Weibo, Douyin, Baidu, Zhihu, etc.) to maximize brand visibility, using paid ads, organic content, and social media engagement.
• Utilize a data-driven approach to monitor and analyze campaign results against benchmarks, applying insights to optimize future programs.
4. Budget and Resource Management
• Efficiently manage human and financial resources, ensuring transparency and alignment with prescribed budgets.
• Track and report on budget utilization, reallocating resources as needed to maximize campaign efficiency and ROI.
• Ensure the alignment of resource allocation with global priorities and regional marketing objectives.
5. Continuous Improvement and Innovation
• Research and apply best practices in marketing, fostering a culture of continuous improvement across all marketing initiatives.
• Encourage innovation and experimentation to improve marketing performance, leveraging both qualitative and quantitative insights.
• Continuously evaluate performance across all KPIs, working collaboratively with global and regional teams to drive process improvements.
6. Marketing Analytics and Performance Reporting
• Lead market analysis initiatives to gather insights specific to Chinese consumer trends and preferences. This data informs campaigns and helps adjust cross-functional priorities in real-time.
• Utilize CRM and marketing automation tools (Salesforce, Marketo) to track, visualize, and report on marketing performance across the Greater China region.
• Develop dashboards and reporting tools that capture key metrics, supporting data-driven decision-making and performance optimization.
• Present regional performance insights to senior leadership, identifying trends, challenges, and growth opportunities.

Qualifications:

• 10+ years of B2B field marketing experience, preferably in a enterprise software / technology environment.
• 5+ years of experience working with sales and GTM teams on marketing complex, long-cycle enterprise software products.
• Proven track record in demand generation, ABM, and digital marketing, with experience managing campaigns across the full customer lifecycle.
• Greater China leadership experience with the ability to motivate and manage distributed teams, and a demonstrated philosophy of effective leadership and collaboration.
• Strong budget management experience, including team administration and resource allocation.
• Data-driven mindset with proficiency in Salesforce, Marketo, and analytics tools to measure and optimize performance.
• Proven ability to work cross-functionally, building business partnerships with sales, product, and global marketing teams.
• Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA is a plus.