职位描述
Responsibilities:
1. private label:与经理协作开展定制项目,包括趋势分析、新品提案开发、包装形式开发及项目时间线管理
private label: Work with manager on customized projects, including trend analysis, new product proposal development, packaging form development, and project timeline management.
2. 消费者促销:执行零售市场策略,负责进口与本土品牌的线下活动,监控并评估促销效果;协同销售团队确保高效落地
Consumer promotion: Implement retail market strategy, take responsibility of BTL activities for both imported and local brands, monitor and evaluate each promotion performance. Coordinate with sales team to ensure efficient implementation.
3. 渠道促销:根据销售及客户业务发展需求,执行贸易促销计划
Trade promotion: Execute trade promotional plan based on sales and clients' business development and requirements.
4. 终端物料开发:主导POSM/陈列工具/宣传材料的设计,指导并监督生产与交付
POSM development: Lead design of POSM/display tools/communication materials, guide and supervise the production and delivery.
5. 数据支持:分析内部销售数据,收集市场情报,定期撰写营销竞争力报告
Data support: Responsible for analyzing internal sales data, gathering market intelligence information, and writing regular marketing competitiveness reports.
6. 预算管理:有效跟踪并控制预算
Budget management: Effective budget track and control.
7. 供应商管理:协调活动代理确保顺利执行,监督供应商按时交付结果并处理付款事宜
Supplier management: Manage relevant event agencies for smooth activities execution. Manage supplier to deliver results on time and issue payment when necessary.
8. 市场走访与稽核:定期检查货架陈列、终端形象及促销执行情况,向团队反馈市场洞察
Market visit and audit: Visit market periodically to check shelf display, terminal image, promotion execution, etc. Feedback market findings to team.
任职要求:
Qualification & Requirements:
1. 至少3年快消品营销经验,具备新品开发及现代渠道基础知识和洞察力
Minimum 3-years FMCG marketing experiences with basic knowledge and insight of NPD and modern trade channel.
2. 优秀的沟通能力与执行力,学习能力强,具备团队合作精神及高度责任感
Good communication skills and excellent execution capability. Quick learner and good team player with strong sense of responsibility.
3. 具备数据解读与分析能力
Capability on data interpretation and analysis.
4. 能在压力与时限下工作,主动性强且思维积极
Can work under pressure and limited timing, with strong initiative and positive thinking.
5. 本科及以上学历,英语口语及书写流利,熟练操作Office软件
College education level or above, fluent in oral and writing English. Familiar with Office software operation.
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