一、招聘要求

Ⅰ. Qualifications

1、本科及以上学历，市场营销、广告、公关、传媒等相关专业优先。

2、1–3年市场营销或活动执行经验，有汽车行业或经销商支持经验者优先。

3、熟悉市场活动策划与执行流程，具备供应商管理经验。

4、具备一定的数据分析和报告编制能力。

5、良好的沟通协调能力和跨部门协作能力。

6、英语流利，具备跨文化沟通能力。

7、执行力强，能适应出差与活动现场工作。

1. Bachelor's degree or above, majoring in marketing, advertising, public relations, media or related fields is preferred.

2. 1-3 years of experience in marketing or event execution, with experience in the automotive industry or dealer support is preferred.

3. Familiar with the planning and execution process of market activities, and have experience in supplier management.

4. Possess certain data analysis and report compilation capabilities.

5. Good communication and coordination skills, as well as cross-departmental collaboration abilities.

6. Fluent in English, with cross-cultural communication skills.

7. Strong execution ability, able to adapt to business trips and on-site event work.

二、岗位职责

Ⅱ.Job Responsibilities

1、经销商市场支持

a. 协助经销商制定和执行市场推广计划，确保品牌形象统一。

b. 提供宣传物料、广告投放、线上线下活动等支持。

c. 跟踪并评估经销商市场活动效果，提出改进建议。

2、市场活动执行

a. 协助策划并落地试驾会、展销会、媒体活动等经销商营销活动。

b. 协调第三方供应商（广告公司、活动公司等），保证活动顺利执行。

c. 收集活动反馈和潜在客户信息，提交市场与销售团队。

3、品牌与传播

a. 确保经销商的宣传内容符合公司品牌标准与市场策略。

b. 协助维护公司社交媒体和官网，推广经销商活动和产品信息。

c. 协助制作市场报告、宣传资料、客户案例。

4、数据与报告

a. 定期收集和分析经销商市场数据（潜客、活动效果、广告投放）。

b. 向市场主管提交经销商市场活动执行情况和 ROI 报告。

c. 追踪竞争对手在经销商层面的市场活动。

1. Dealer Market Support

a. Assist dealers in formulating and implementing marketing plans to ensure a unified brand image.

b. Provide support in the form of promotional materials, advertising placements, and online and offline events.

c. Track and evaluate the effectiveness of dealers' marketing activities and offer improvement suggestions.

2. Market Event Execution

a. Assist in planning and executing test drive events, trade shows, media events, and other marketing activities for dealers.

b. Coordinate with third-party suppliers (advertising agencies, event companies, etc.) to ensure smooth event execution.

c. Collect event feedback and potential customer information and submit to the marketing and sales teams.

3. Brand and Communication

a. Ensure that dealers' promotional content aligns with the company's brand standards and marketing strategies.

b. Assist in maintaining the company's social media and website, promoting dealers' activities and product information.

c. Assist in creating market reports, promotional materials, and customer case studies.

4. Data and Reporting

a. Regularly collect and analyze market data for dealers (leads, event effectiveness, advertising placements).

b. Submit reports on the execution of dealers' marketing activities and ROI to the marketing supervisor.

c. Track competitors' marketing activities at the dealer level.

三、薪酬与福利

Ⅲ. Compensation & Benefits

1、薪酬：面议（固定工资 + 绩效奖金）。

2、福利：医疗保险 / 带薪年假 / 年度奖金。

3、发展路径：市场专员 → 市场主管 → 市场部经理。

1. Salary: Negotiable (fixed salary + performance bonus).

2. Benefits: Medical insurance / paid annual leave / annual bonus.

3. Career path: Marketing specialist → Marketing supervisor → Marketing Manager.