职位描述
岗位内容:
1. 负责公司所有新媒体账号的管理和更新,包括但不限于微信公众号、微博等;
2. 根据公司整体营销方向,制定并执行线上营销策略,提升品牌知名度和销售转化率;
3. 维护客户关系,并负责新媒体平台的数据分析和报告撰写;
4. 不断跟进行业和社交媒体趋势,为新媒体运营提供第一手资讯和创意点子。
任职要求:
1. 本科及以上学历,市场营销、新闻传媒或相关专业优先考虑;
2. 熟悉运用各种社交媒体平台及相关运营工具,掌握至少一个优秀的社交媒体推广案例;
3. 具备良好的沟通表达能力和团队协作精神,敢于挑战和突破自我;
4. 富有创造力和灵活性,能够在多任务和压力下高效完成工作。
Job Description:
Manage and update all the company’s new media accounts, including but not limited to WeChat Official Account, Weibo, etc.
Develop and execute online marketing strategies based on the company’s overall marketing direction to enhance brand awareness and sales conversion rates.
Maintain customer relationships and perform data analysis and report writing for new media platforms.
Continuously follow industry and social media trends to provide first-hand insights and creative ideas for new media operations.
Qualifications:
Bachelor’s degree or higher, with preference given to majors in Marketing, Journalism, Media, or related fields.
Familiarity with various social media platforms and related operational tools; mastery of at least one outstanding social media promotion case.
Strong communication skills and team spirit, with the courage to challenge and突破突破 self.
Creative and flexible, able to work efficiently under multitasking and pressure. 25
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