职位描述
Description
The role of Digital Product Owner is to provide product leadership across the key websites under Ant International which are alipayplus.com, antglobal.com and antom.com. You’ll own the overall experience and performance of the websites you’ll support and work closely with stakeholders across the Ant International business to deliver best-in-class website experience for the customers and the business. You’ll define new technology requirements, align the website product roadmap with wider business initiatives, and work cross-collaboratively with teams based in London, China, Malaysia and Singapore across multiple disciplines (engineering, design, content, SRE etc.) to ensure the on-time delivery and high standards across design, functionality and content.
What you’ll do:
● As one of the digital product owners you’ll work within the international digital marketing and content team
● You’ll be responsible for guiding the development and enhancement of our websites to support demand generation, top of funnel growth and excellent user experience
Gathering stakeholder requirements across cross functional teams and channel owners, prioritising them and working closely with an internal product development and tech development team to ensure successful delivery of each new enhancement/sprint
● Involved with and coordinating content creation working with PR, marketing and product teams as well as analytics to measure your ongoing success and achievement towards business objectives
● Plan then prioritize the roadmap working closely with the Head of Marketing and Head of Digital Marketing
● Implement the vision and strategy across multiple geographies and be comfortable working across multiple time zones
● Manage the backlog working closely with delivery leads in China
● Identify initiatives to improve the websites with a focus on conversion optimisations and engagement
● Work with UED team to drive end to end website product initiatives including research and discovery, development of user flows, wireframes and stories (with UX/Design), and ongoing optimisation
● Work with other internal departments identify customer pain points and to develop solutions
● Collate requirements in to briefing documents and collaborate with delivery leads to size up requirements
● Able to balance and manage core website initiatives and ad-hoc campaign projects
● Be comfortable conducting testing across devices and browsers
● Incorporate SEO best practices across multiple search engines and geographies
● Comfortable with creating wireframes in Figma
● Leverage relationships to execute on objectives successfully
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