岗位职责 Key Responsibilities:
• 负责海外电商平台以及海外社媒平台的平面视觉,Amazon、Shopify、Instagram,Tiktok等平台的视觉内容设计
(Design visual content for Amazon, Shopify, Instagram, Tiktok, etc.)
• 了解品牌理念,制作符合平台以及品牌调性的页面设计,包括Amazon品牌店页面、Shopify官网页面、Tiktok shop活动页策划等
(Create platform-adapted layouts including homepages, product pages, Tiktok shop,campaign visuals)
• 独立完成Amazon 、Tiktok shop、独立站主图、A+页面设计、广告海报、模块拆解与视觉优化,有逻辑的进行listing页面的构图设计
(Independently design and optimize Amazon A+ Tiktok shop Shopify content)
• 负责电商渠道的产品使用说明书以及售后卡设计等
• 与社媒、运营团队紧密协作,输出符合用户转化路径的视觉内容
(Work closely with social media and operations teams to align visual content with user conversion goals)
任职要求 Requirements:
• 有跨境电商(特别是亚马逊/独立站)视觉设计经验
(Experience in cross-border e-commerce visual design is essential)
• 熟悉海外电商平台的视觉规则与设计风格,有良好的审美能力和创新思维
(Familiarity with visual standards of overseas e-commerce platforms)
• 会使用Midjourney、Canva、Figma等AI或线上协作工具优先
(Experience with Midjourney, Canva, Figma or similar tools is a plus)
• 英文基本沟通能力,能理解产品定位与海外用户偏好
(Basic English communication skills to understand brand positioning and user insights)
• 有极强的执行力与页面美感,对转化逻辑有敏感度
(Strong execution skills and aesthetic sense with an understanding of visual conversion logic)
• 有较强的责任心与执行力,有较强的团队意识力,关注长期品牌主义
(作品集需要包含电商相关案例,如品牌店页面,详情页,广告图片等)