一、岗位职责（Job Responsibilities）

•社交媒体运营：负责海外主流社交平台账号运营（LinkedIn、Facebook、Instagram核心），发布高质量产品推广内容（视频为主、图文为辅），提升账号曝光与精准粉丝转化，需结合小众产品特性设计传播策略。

•内容与物料制作：撰写产品推广文案，制作专业产品目录（含中英文版本），每周完成公司官网及博客的内容更新（含产品资讯、行业动态等），并根据数据反馈优化页面呈现。

•客户资源开发：运用OKKI等外贸获客工具及社交平台私信、行业群组等多渠道，挖掘全球范围内为Costco、Walmart等大型超市供货的商家资源，建立客户信息档案并持续跟进。

•推广活动执行：针对不同区域市场（如北美、欧洲）策划小型推广活动（如LinkedIn行业直播、Facebook定向广告投放），精准触达目标客户群体，提升客户咨询量。

•数据反馈优化：每周提交工作报表，含社交平台数据（粉丝增长、互动率）、客户开发进度、内容传播效果等，根据数据调整运营及推广策略。

•Social Media Operation: Manage accounts on major overseas social platforms (LinkedIn, Facebook, Instagram as core), publish high-quality product promotion content (video-focused, graphics-supplemented), increase account exposure and precise fan conversion, and design communication strategies based on niche product characteristics.

•Content & Material Production: Write product promotion copy, create professional product catalogs (both Chinese and English versions), update company official website and blog content weekly (including product information, industry trends, etc.), and optimize page presentation based on data feedback.

•Customer Resource Development: Use OKKI and other foreign trade lead generation tools, as well as social platform private messages, industry groups and other multi-channels to tap business resources that supply large supermarkets such as Costco and Walmart worldwide, establish customer information files and follow up continuously.

•Promotion Activity Execution: Plan small-scale promotion activities (such as LinkedIn industry live broadcasts, Facebook targeted advertising) for different regional markets (e.g., North America, Europe), accurately reach target customer groups, and increase customer inquiries.

•Data Feedback & Optimization: Submit weekly work reports, including social platform data (fan growth, engagement rate), customer development progress, content communication effects, etc., and adjust operation and promotion strategies based on data.

二、任职要求（Job Requirements）

•核心能力：1-3年外贸市场营销经验，具备海外社交平台运营成功案例（需提供账号截图或数据证明，如粉丝量5000+、单条视频播放量1万+），熟悉B2B外贸客户开发逻辑。

•技能要求：熟练使用剪映或Premiere等视频制作工具，能独立完成产品推广视频拍摄剪辑；掌握Office办公软件及Canva等设计工具，可独立制作产品目录；有OKKI、阿里巴巴国际站等获客工具使用经验者优先。

•平台认知：深入了解LinkedIn、Facebook等平台的B2B引流规则，能精准定位为大型超市供货的商家群体，有相关行业客户资源者优先。

•语言能力：良好的中英文读写能力，能独立撰写中英文推广文案及产品目录。

•其他要求：自律性强，能按计划完成兼职工作；具备较强的沟通能力和抗压性，对小众产品市场有敏感度；每周能稳定投入15-20小时工作时间。

•Core Competence: 1-3 years of foreign trade marketing experience, with successful operation cases of overseas social platforms (account screenshots or data certificates required, such as 5000+ fans, 10,000+ views for a single video), familiar with B2B foreign trade customer development logic.

•Skill Requirements: Proficiency in video production tools such as Jianying or Premiere, able to independently complete product promotion video shooting and editing; master Office software and design tools such as Canva, able to independently create product catalogs; priority given to those with experience in using lead generation tools such as OKKI and Alibaba International Station.

•Platform Cognition: In-depth understanding of B2B drainage rules on platforms such as LinkedIn and Facebook, able to accurately locate business groups supplying large supermarkets, priority given to those with relevant industry customer resources.

•Language Ability: Good Chinese and English reading and writing skills, able to independently write Chinese and English promotion copy and product catalogs.

•Other Requirements: Strong self-discipline, able to complete part-time work as planned; strong communication skills and stress resistance, sensitive to niche product markets; able to invest 15-20 hours of working time stably per week.