岗位职责:

职位名称: 市场及活动实习生（Marketing & Event Intern）
部门: 香港科技大学（广州）知识转移办公室培训中心（Training Center, Office of Knowledge Transfer, HKUST (GZ)）
汇报对象：市场及活动专员（Marketing & Event Specialist）
工作地点：香港科技大学（广州）（Hong Kong University of Science and Technology (Guangzhou)）
实习周期：3-6 个月（可根据学业安排调整）
工作时长：每周至少 3 个工作日（全职优先）

Job Posting Details

Formally established in June 2022, the Hong Kong University of Science and Technology (Guangzhou)(HKUST(GZ)) is a cooperatively-run university between the Chinese mainland and the Hong Kong Special Administrative Region. HKUST(GZ) has obtained approval from the Ministry of Education (MoE) and become the first legally-independent educational institution co-established by the Mainland and Hong Kong since the announcement and implementation of the “Outline Development Plan for the Guangdong-Hong Kong-Macao Greater Bay Area” and the “Overall Plan for Deepening Globally Oriented Comprehensive Co-operation amongst Guangdong, Hong Kong and Macao in Nansha of Guangzhou”. With a spirit of pioneering innovation, HKUST(GZ) charts new territories in cross-disciplinary education and explores new frontiers in pedagogies, aiming to serve as a role model of the mainland-Hong Kong integrated educational development and become a world-famous high-level university, endeavoring to nurture future-oriented, high-level and innovative talents.

In response to the increasingly complex challenges faced by the rapidly changing world, HKUST(GZ) adopts a brand-new and cross-disciplinary academic structure featuring “Hub” and “Thrust” to substitute the conventional one characterized by “school” and “department”, facilitating cross-disciplinary integration while vigorously developing emerging and frontier disciplines. This is a groundbreaking move in the higher education community across the globe.

职位概述
作为市场及活动实习生，你将在培训中心老师的指导下，协助培训中心开展市场推广、招生宣传、活动运营及日常行政支持工作。通过参与真实项目，你将深入了解教育行业市场运作逻辑，提升文案撰写、活动执行、跨团队协作等实战能力。此岗位适合对教育营销、活动策划感兴趣，积极主动、学习能力强的在读本科生或研究生。

工作职责
1. 市场与公关辅助支持
协助收集行业市场动态、竞品信息，整理成基础分析报告，为市场策略制定提供数据参考。
参与线上宣传内容制作，如社交媒体文案初稿撰写、图片素材筛选与简单排版（如公众号推文配图调整）。
协助整理媒体联络清单，跟进新闻稿发布后的基础反馈（如媒体转载情况统计）。
辅助制作宣传物料素材，如整理课程介绍文字、协助校对宣传册内容，确保信息准确性。
Assist in collecting industry market trends and competitor information, and organize them into basic analysis reports to provide data support for marketing strategy formulation.
Participate in the creation of online promotional content, such as drafting initial copies for social media and selecting and simple layout of image materials (e.g., adjusting images for official WeChat articles).
Assist in organizing media contact lists and following up on basic feedback after press release distribution (e.g., statistics on media reprints).
Support the production of promotional material resources, such as organizing course introduction texts and assisting in proofreading brochure content to ensure information accuracy.

2. 招生宣传协助
协助整理招生咨询问题库，对常见问题（如课程时间、申请材料要求）进行分类汇总。
辅助管理招生咨询渠道（如咨询邮箱、线上咨询群），在专员指导下回复基础咨询问题。
协助更新招生数据库，如录入潜在学员信息、跟踪报名进度，确保数据录入规范。
参与招生推广活动筹备，如整理开放日、线上宣讲会所需物料（如学员签到表、PPT 打印版）。
Assist in organizing the enrollment consultation question bank and categorizing common questions (e.g., course schedule, application material requirements).
Support the management of enrollment consultation channels (e.g., consultation email, online consultation group) and reply to basic consultation questions under the guidance of the specialist.
Assist in updating the enrollment database, such as entering potential student information and tracking application progress to ensure standardized data entry.
Participate in the preparation of enrollment promotion activities, such as organizing materials required for open days and online information sessions (e.g., student sign-in sheets, printed versions of PPTs).

3. 活动运营辅助执行
参与活动前期筹备，如协助确认参会嘉宾基础信息、整理活动物资清单（如名牌、会议资料）。
活动现场提供支持，如引导参会人员签到、协助维护现场秩序、传递基础物资（如水、资料袋）。
活动后协助收集反馈，如整理参会人员问卷、统计活动参与人数、协助撰写活动总结初稿。
协助协调活动后勤事宜，如联系场地管理员确认设备状态、跟进餐饮预订的基础沟通。
Participate in pre-event preparation, such as assisting in confirming basic information of participating guests and organizing event material lists (e.g., name tags, meeting materials).
Provide on-site support during events, such as guiding participants to sign in, assisting in maintaining on-site order, and delivering basic supplies (e.g., water, information bags).
Assist in collecting feedback after events, such as organizing participant questionnaires, counting event attendance, and assisting in drafting initial event summaries.
Assist in coordinating event logistics, such as contacting venue managers to confirm equipment status and following up on basic communication for catering reservations.

4. 日常行政与协作支持
协助整理项目文档，如分类归档活动照片、会议纪要，确保文件存储有序。
辅助准备会议材料，如打印会议议程、整理参会人员名单，协助布置简单会议现场。
参与团队内部沟通，如传递基础工作通知、协助跟进跨部门协作的简单事项。
完成市场及活动专员交办的其他临时性辅助任务，确保团队日常工作顺畅推进。
Assist in organizing project documents, such as categorizing and archiving event photos and meeting minutes to ensure orderly file storage.
Support the preparation of meeting materials, such as printing meeting agendas, organizing participant lists, and assisting in arranging simple meeting venues.
Participate in internal team communication, such as delivering basic work notices and assisting in following up on simple cross-departmental collaboration matters.
Complete other temporary auxiliary tasks assigned by the Marketing & Event Specialist to ensure the smooth progress of the team's daily work.

任职要求
1. 教育背景
在读本科生或研究生，市场营销、传播学、工商管理、旅游与酒店管理、教育学等相关专业优先。
Currently enrolled in an undergraduate or postgraduate program, with priority given to majors such as Marketing, Communications, Business Administration, Tourism and Hospitality Management, and Education.

2. 核心技能
沟通能力：具备基础的中英文书面及口头表达能力，能清晰传递信息，配合团队完成工作。
学习能力：对教育行业、市场活动工作有兴趣，愿意主动学习新知识，快速适应工作节奏。
细致耐心：对待数据录入、文档整理等基础工作认真负责，能关注细节，减少失误。
协作意识：乐于配合团队完成任务，能积极响应指导，主动反馈工作进展中的问题。
基础工具使用：熟悉 Office 办公软件（Word、Excel、PowerPoint），会使用简单图片处理工具（如 Canva）者优先。
Communication Skills: Basic written and verbal communication skills in Chinese and English, able to convey information clearly and cooperate with the team to complete work.
Learning Ability: Interested in the education industry and marketing event work, willing to take the initiative to learn new knowledge and quickly adapt to the work rhythm.
Carefulness and Patience: Responsible for basic work such as data entry and document organization, able to pay attention to details and reduce mistakes.
Collaboration Awareness: Willing to cooperate with the team to complete tasks, able to respond positively to guidance and proactively feedback problems in work progress.
Basic Tool Usage: Familiar with Office software (Word, Excel, PowerPoint), and priority will be given to those who can use simple image processing tools (e.g., Canva).

3. 加分项
有校园活动策划、学生组织宣传工作经验，或相关市场、活动类实习经历者优先。
了解社交媒体运营（如微信公众号、小红书），有简单文案撰写、内容编辑经验者优先。
能熟练使用普通话、英语进行沟通者优先。
具备一定的创新意识，能对活动形式、宣传内容提出基础优化建议者优先。
Priority will be given to those with experience in campus event planning, student organization publicity, or relevant marketing and event internships.
Priority will be given to those who understand social media operations (e.g., WeChat Official Account, Xiaohongshu) and have experience in simple copywriting and content editing.
Priority will be given to those who can communicate fluently in Mandarin, and English.
Priority will be given to those with a certain sense of innovation and able to put forward basic optimization suggestions for event formats and promotional content.


HKUST (GZ) is an equal opportunities employer and is committed to our core values of inclusiveness, diversity, and respect.