岗位职责:

Job Title: 主管/经理（市场运营及招生）
Department: MBA+ Program Office, Society Hub, HKUST (GZ)
Job ID: 6586

About HKUST(GZ) and Society Hub
Formally established in June 2022, the Hong Kong University of Science and Technology (Guangzhou) (HKUST(GZ)) is a cooperatively-run university between the Chinese mainland and the Hong Kong Special Administrative Region. In response to the increasingly complex challenges faced by the rapidly changing world, HKUST(GZ) adopts a brand-new and cross-disciplinary academic structure featuring “Hub” and “Thrust” to substitute the conventional one characterized by “school” and “department”, facilitating cross-disciplinary integration while vigorously developing emerging and frontier disciplines. This is a groundbreaking move in the higher education community across the globe.

The Society Hub, as one of the four major Hubs of HKUST(GZ), serves the national development strategy and actively responds to market demand. With a core focus on technological innovation that prioritizes human beings, nature, economy, finance, and policy, Society Hub has established four thrust areas: Carbon Neutrality and Climate Change Thrust; Financial Technology Thrust; Innovation, Policy and Entrepreneurship Thrust; and Urban Governance and Design Thrust. Each thrust is centered on different priorities.

About MBA+
Master of Business Administration in Innovation and Entrepreneurship (MBA+) is a newly approved program by the Ministry of Education. It breaks through the traditional framework of business management education and integrates the cutting-edge interdisciplinary resources of HKUST(GZ) with the established business education system and experience of HKUST. Through project-based learning, the program emphasizes practical training to cultivate two core competencies of students: venture capital thinking and entrepreneurial design thinking.

In addition, students will be engaged in in-depth study within the “X” areas such as fintech, new energy, AI, smart manufacturing, and advanced materials. This will help them develop an integrated interdisciplinary mindset, allowing them to emerge as the next generation of entrepreneurs, investors, and business leaders with both professional depth and cross-disciplinary perspectives.
The MBA+ program is expected to become a benchmark initiative for cultivating innovative talent for China's overseas investments and for the development of the Greater Bay Area, empowering the region's new productive forces with wings of innovation and entrepreneurship.

Job Posting Details
Major responsibilities include but are not limited to the following:
1. Collaborate with the Program Director to develop marketing and admissions strategies.
2. Manage daily operations of media platforms (e.g., content planning, copywriting, editing, publishing, and engagement).
3. Analyze media platform performance and applicant data to optimize strategies and improve candidate quality.
4. Plan and execute marketing/admissions campaigns (e.g., info sessions, open days, webinars, and interactive events) to enhance MBA+ program visibility.
5. Design and produce promotional materials.
6. Handle inquiries of applicants and assist with application process.
7. Coordinate admission interviews and follow up the admission process.
8. Other ad hoc duties assigned by the supervisor.


工作职责包括但不限于：
1. 配合项目主任制定市场运营及招生策略；
2. 负责各类媒体平台的日常运营，如内容策划、撰写、编辑、发布、互动等；
3. 跟踪和分析平台及咨询数据，及时调整运营策略，优化生源质量；
4. 策划和执行营销及招生活动，例如宣讲会、开放日、讲座、话题互动等，提升MBA+的知名度和影响力；
5. 设计和制作宣传资料；
6. 负责意向申请者的咨询、跟进、转化与维护；
7. 组织招生面试，跟进录取流程等；
8. 上级安排的其他任务。

Requirements
1. Applicants should have a bachelor's degree with at least 6 years’ work experience in admissions, marketing or business development function;
2. Innovative thinker with creative ideas for content development;
3. Experience with event management;
4. Good command of written and spoken English and Chinese;
5. A strong team player, meticulous and attentive to details; and
6. Good interpersonal/communication skills and management capabilities.

招聘条件：
1. 本科学士学位，6年以上招生、市场营销或业务发展相关工作经验；
2. 具备创新思维，擅长内容策划与创意开发；
3. 拥有活动策划与执行经验；
4. 具备良好中文及英语的书写、口语能力；
5. 拥有良好的团队合作精神、谨慎的工作态度。
6. 具有良好的人际交往、沟通能力, 以及管理能力。

Application:
Please send your applications to zjzhong@hkust-gz.edu.cn

HKUST (GZ) is an equal opportunities employer and is committed to our core values of inclusiveness, diversity, and respect.