岗位职责:

Job Title: 市场及活动助理 Market & Event Assistant
Department: Training Center 培训中心, Office of Knowledge Transfer 知识转移办公室, HKUST(GZ)
Reporting to: Head of the Center 中心行政负责人
Work Location: Hong Kong University of Science and Technology (Guangzhou) 香港科技大学（广州）
Job ID:

职位概述（Position Overview）：
作为市场及活动助理，您将全面支持培训中心的市场推广、公共关系（PR）、招生宣传及活动运营工作。您将与内部团队及外部合作伙伴紧密协作，提升品牌知名度、优化招生流程，并策划执行高影响力活动。本岗位需具备出色的组织能力、创新思维及跨部门协作能力，适合热衷于教育行业、善于在快节奏环境中创造价值的候选人。

As the Marketing & Event Assistant, you will provide comprehensive support for the Training Center’s marketing, public relations (PR), enrollment promotion, and event operations. You will collaborate closely with internal teams and external partners to enhance brand visibility, optimize recruitment processes, and deliver impactful events. This role requires strong organizational skills, creative thinking, and cross-functional collaboration, making it ideal for candidates passionate about education and thriving in dynamic environments.

主要职责与责任（Principal Duties and Responsibilities）：
1. 市场与公关支持（Marketing & PR Support）：
协助制定并执行培训中心课程及服务的市场推广策略，包括线上线下宣传渠道的整合运营。
Assist in developing and executing marketing strategies for the Center’s programs and services, including integrated online and offline promotional channels.
支持公关活动，包括媒体联络、新闻稿撰写及社交媒体内容管理，提升机构公众形象。
Support PR initiatives, including media outreach, press release drafting, and social media content management, to enhance the Center’s public profile.
与项目团队协作设计宣传物料（如宣传册、视频、数字内容），确保信息精准传达目标受众。
Collaborate with the marketing team to create promotional materials (e.g., brochures, videos, digital content) to ensure accurate messaging to target audiences.
2.招生宣传支持（Enrollment Promotion Support）：
协助策划并执行招生推广活动（如开放日、线上宣讲会、咨询会），吸引潜在学员报名。
Support the planning and execution of enrollment campaigns (e.g., open days, webinars, info sessions) to attract prospective students.
管理招生咨询渠道，及时解答学员及家长关于课程、申请流程等问题，提升转化率。
Manage recruitment inquiries, providing timely responses to students and parents regarding program details, application processes, and requirements.
维护并更新招生数据库及客户关系管理系统（CRM），跟踪潜在学员动态。
Maintain and update recruitment databases and CRM systems to track leads and application progress.
3. 活动运营支持（Event Operations Support）：
全程参与活动的策划与执行，包括研讨会、论坛、企业合作活动等，从前期筹备到后期复盘。
Oversee end-to-end event planning and execution, including workshops, seminars, and corporate networking events, from preparation to post-event evaluation.
协调活动后勤（场地预订、餐饮安排、技术支持）、嘉宾接待及供应商沟通，确保活动顺利落地。
Coordinate event logistics (venue booking, catering, tech setup), guest hospitality, and vendor communications to ensure seamless delivery.
监控活动效果，收集反馈并撰写总结报告，为后续活动优化提供数据支持。
Monitor event performance, gather feedback, and compile post-event reports to inform future improvements.
4. 业务拓展与日常接待（Business Development & Guest Reception）：
协助市场调研及竞品分析，挖掘潜在合作机会，支持业务增长。
Assist in market research and competitor analysis to identify partnership opportunities and drive business growth.
负责日常访客接待、咨询解答及行政支持，维护专业高效的机构形象。
Handle daily guest receptions, inquiries, and administrative tasks to uphold a professional and efficient institutional image.
与企业客户、合作伙伴保持定期沟通，维护长期合作关系，推动资源对接。
Maintain regular communication with corporate clients and partners to foster long-term collaborations and resource alignment.
5.行政与协调工作（Administrative Coordination）：
准备项目报告、演示文稿及会议材料，支持内部汇报及外部沟通。
Prepare project reports, presentations, and meeting materials for internal reviews and external stakeholders.
协助预算编制及费用管理，确保活动及项目符合财务规范。
Support budget planning and expense tracking to ensure financial compliance for events and projects.
完成中心行政负责人交办的其他临时性任务，保障团队高效运转。
Complete ad-hoc tasks assigned by the Administrative Head to support team efficiency.

任职资格与技能要求（Qualifications & Skills Required）：
1. 教育背景（Education Background）：
市场营销、传播学、工商管理、旅游与酒店管理或相关专业学士学位；硕士学历优先。
Bachelor’s degree in Marketing, Communications, Business Administration, Tourism and Hospitality management or a related field; Master’s degree preferred.
2. 工作经验（Work Experience）：
1-3年市场营销、活动策划、公关或行政领域工作经验，教育行业背景者优先。
1-3 years of experience in marketing, event planning, PR, or administrative roles, with educational sector experience preferred.
应届毕业生如有相关实习或项目经验亦可申请, 在读本科或研究生可以以实习生身份入职，等取得学位后转为RA（Specialist）。
Fresh graduates with relevant internships or projects are encouraged to apply.
3. 核心技能（Key Skills）：
· 沟通与协作（Communication & Collaboration）：
具备优秀的中英文书面及口头表达能力，能够与多元化团队高效合作。
Proficient in written and verbal communication in English and Chinese, with the ability to collaborate effectively with diverse teams.
· 组织与多任务处理（Organizational & Multitasking）：
擅长项目管理，能够同时推进多项任务并适应快节奏工作环境。
Strong project management skills, with the ability to prioritize tasks and adapt to dynamic work environments.
· 创意与主动性（Creativity & Initiative）：
具备创新思维，能主动提出解决方案并优化工作流程。
Creative thinker with the ability to propose solutions and streamline processes proactively.
以客户为中心，具备同理心与问题解决能力，确保服务体验优质。
Customer-focused with strong empathy and problem-solving skills to deliver exceptional service.
4. 加分项（Preferred Qualifications）：
具备活动策划与执行经验，熟悉线上线下活动流程。
Experience in event planning and execution, with knowledge of hybrid (online/offline) event workflows.
了解继续教育及培训行业市场趋势及招生策略。
Familiarity with continuous education marketing trends and enrollment strategies.
精通粤语、普通话及英语（听说读写）。
Fluent in Cantonese, Mandarin, and English (written and spoken).
5. 核心能力（Core Competencies）：
· 贡献力（Contribute）：积极参与团队项目，为机构目标创造实际价值。
Actively participate in team projects and deliver tangible results aligned with institutional goals.
· 协作力（Collaborate）：跨部门高效合作，推动资源整合与项目落地。
Collaborate effectively across departments to facilitate resource alignment and project success.
· 互动力（Engage）：与内外部利益相关者建立信任关系，提升机构影响力。
Build trust with internal and external stakeholders to enhance institutional influence.
· 创新力（Innovate）：提出前瞻性解决方案，优化市场与活动策略。
Propose forward-thinking solutions to refine marketing and event strategies.
· 主动性（Proactive）：主动识别问题并提出改进措施，驱动持续优化。
Proactively identify challenges and propose actionable improvements for ongoing enhancement.

Application Procedure:
Please send your applications to ziweicai@hkust-gz.edu.cn

HKUST (GZ) is an equal opportunities employer and is committed to our core values of inclusiveness, diversity, and respect.