Purpose of
Job:

-Support
all marketing & admission initiatives so to enhance brand awareness and
reach student targets.

-Deliver
all marketing initiatives at the highest standard with appropriate and accurate
use of brand materials.

-Produce a
wide range of marketing materials from new content for publishing online /
offline to working with vendors to produce various design layouts in digital / print formats; all materials produced are to abide to the brand
guideline and at best their best in representing a Harrow-branded school.

-Communicate
clearly and work effectively with vendors /partners, provide clear briefing for
high standard execution.

-Events are
organised to a rigorous high standard to ensure the success of marketing
enrolment related, home-school retension and on-campus events.

Duties and
Responsibilities:

Support the
delivery of marketing initiatives

-Deliver
all marketing initiatives (be it an event, a promotional item or a WeChat post etc) with the highest
standard that best represent
Harrow-branded schools.

-Initiate
and follow through internally or with vendors on production of marketing initiatives / materials,
maintaining high standards
and giving clear instructions and guidance.

-Good
control of budget. Spend reasonably and follow up with internal finance
procedures.

-Work with
partners with respect and effectiveness.

Enhance
high brand awareness

-Apply
brand essence with local market insights, matching targeted audience needs / preference.

-Being the
brand guardian to ensure brand materials are appropriately and accurately applied.

-Identify
and look for opportunities to work with partners that match our brand image and
with target audience that we can approach through collaboration.

Partnership
development:

-Develop
the partnership with different brand/institute that matches the Harrow-branded.

-Organise
the marketing, parents’ retention and on-campus events properly, deliver a high standard execution.

-Partnership
announcements are to be approved by marketing manager, Headmaster / Chinese
Principal before publishing.

-Partnership
and content developed needs to match with market needs.

Others:

-The school
shop management and operation with promotion events.

-Provide
other support assigned by line manager.

-Being
sensitive and aware of market trend, always welling to learn.

-Being
flexible and being able to work on weekends (with Time Off-in-Lieu);

Requirements:

Minimum
Academic Degree required

-Bachelor’s
degree in marketing, communications or other related majors.

Professional
skill and knowledge required

Mandatory

-Experienced
in premium brand events and brand cross events.

-Extremely
strong written and oral English and Chinese (Putonghua). Strong copywriting skills where content is tailored
for different
platforms.

-Excellent
interpersonal and communication skills.

-Proactive
and self-initiated.

-Strong
organization and coordination skills.

-Superb
time management skills.

-High
achievement focused, hands-on approach and go-and-get attitude.

Desired but
not mandatory

-Experience
working in premium brand with high level of aesthetic sense.

-Overseas
experience.

Experience

Mandatory

-3-5 years
of experience in marketing, especially in branding, PR or communications. In-depth understanding in marketing
events with successful
cases.

Desired but
not mandatory

-Experience
working in Media or Community Marketing organization are highly preferred.

-Experience
working in premium brand with high level of aesthetic sense.

-Overseas
work / study experience

IT Skills

Mandatory

-Microsoft
Office and knowledge of relevant

software
and basic skills in using one or more of the following design or video
production software: Adobe Illustrator, Photoshop, Canva, Adobe Premier,
iMovies, Final Cut Pro

Desired but
not mandatory

-Mac OS
savvy (pages, keynotes, numbers)

-Knowledge
of school databases

-Basic
design and video production skills