岗位要求

学历与专业：本科及以上学历，新闻传播、市场营销、广告学等相关专业优先。

工作经验：3 年以上新媒体相关工作经验，有从 0 到 1 建立新媒体品牌及十万加用户级账号长期运营的成功经验优先，有 5 年以上新媒体账号运营管理工作经验，成功打造并运营知名新媒体账号（粉丝量百万级以上或在行业内具有较高影响力）的案例者优先。

平台运营能力：熟悉微信公众号、微博、抖音、小红书、B 站等主流新媒体平台的运营规则与算法机制，深入理解各平台的用户特点、内容分发逻辑、流量获取方式等，能够制定针对性的运营策略，有 3 年以上抖音、小红书平台运营经验者优先。

内容创作能力：具备出色的文案撰写能力，能够产出高质量、有吸引力、具有传播性的新媒体内容，如爆款文章等；熟练掌握视频剪辑、图片处理等技能，能够运用剪映、醒图等工具，具备多种内容形式（图文、视频、直播等）的策划、制作技巧。

数据分析能力：熟练掌握数据分析工具与方法，如百度统计、谷歌分析、社交媒体平台自带的数据分析后台等，能够精准收集、整理、分析新媒体账号运营数据，包括粉丝增长数据、阅读量、播放量、互动率、转化率等，通过数据洞察运营效果，发现问题并提出优化解决方案。

项目管理与团队协作能力：具备良好的项目管理能力，能够激励团队成员，带领团队达成运营目标。

Qualifications & Requirements

1. Education & Major

• Bachelor's degree or above, preferably in Journalism & Communication, Marketing, Advertising or related fields.

2. Work Experience

• Minimum 3 years of experience in new media operations, with preference given to candidates who:

  • Have successfully built a new media brand from scratch (0 to 1) and managed accounts with 100K+ followers long-term.

  • Possess 5+ years of managerial experience in new media account operations, with proven cases of creating and managing influential accounts (e.g., 1M+ followers or industry-recognized impact).

3. Platform Operation Skills

• Proficiency in operating mainstream new media platforms (WeChat Official Accounts, Weibo, Douyin, Xiaohongshu, Bilibili), including:

  • Deep understanding of platform-specific algorithms, user behavior, content distribution logic, and traffic acquisition strategies.

  • Ability to formulate tailored operation strategies.

  • Preference for candidates with 3+ years of hands-on experience in Douyin/Xiaohongshu.

4. Content Creation Capabilities

• Exceptional copywriting skills to produce high-quality, viral content (e.g., trending articles).

• Mastery of video editing (e.g., Jianying/CapCut) and graphic design tools (e.g., XiuTu), with expertise in multi-format content planning (graphics, videos, live streams).

5. Data Analytics Proficiency

• Skilled in data analysis tools (e.g., Google Analytics, Baidu Statistics, native platform insights) to:

  • Track KPIs (follower growth, views, engagement/conversion rates).

  • Diagnose performance issues and propose data-driven optimizations.

6. Project Management & Team Collaboration

• Strong project management capabilities to lead cross-functional teams and achieve operational KPIs.