Job Responsibility：

Content Strategy & Execution

• Define and execute short-form content strategies for our toy brands across TikTok, Instagram Reels, YouTube Shorts, etc.

• Build channels from zero, driving consistent audience growth and engagement

• Own weekly content calendars, hooks, captions and daily execution

• Create daily content: filming products, editing videos and publishing posts

• Identify trends, storytelling formats and platform innovations relevant to kids and family audiences

• Establish a test-and-learn system to improve watch time, retention and engagement

• Track performance and produce actionable insights/==

• Collaborate closely with product, brand, sales, and operations teams to create timely, market- and brand-relevant social content

• Partner with Brand and Product teams to develop annual plans and ideate brand activations and campaigns that support business objectives

• Brief and work with external creators or partners when needed

• Ensure storytelling is culturally appropriate for English-speaking markets

• Own day-to-day community management, including responding to comments, engaging with followers and monitoring sentiment across all platforms

Paid Social & Growth

• Plan, launch and manage end-to-end paid social campaigns on TikTok, Meta and YouTube, including audience setup, creative testing, budget pacing and performance optimization

• Turn organic content into high-performing ad creatives

• Track key performance indicators and continuously optimize creative, targeting and budget allocation

职位要求：

Requirement：

• 2–4 years of hands-on experience growing social media accounts (TikTok / Instagram / YouTube Shorts); experience in kids, toys or family-focused content is a plus

• Proven results growing channels and engagement from a low base

• Strong understanding of US / UK short-form content culture

• Fluent written and spoken English required (for captions, scripts and community interaction; lived or studied in an English-speaking country preferred)

• Hands-on experience in content production and managing social content calendars across multiple channels

• Experience with CapCut / Premiere and AI video generation tools

• Data-driven mindset with a test-and-learn approach

• Influencer or UGC collaboration experience is a plus

• Able to work on-site in Shenzhen