• 兑现德闳品牌的招生承诺，确保完成学校招生目标，并应用新策略以最大化招生。

Deliver Dehong brand admissions promise, ensure school admissions targets are met and new strategies are applied to maximise enrolment.

• 拓展招生渠道及维护渠道运营，来支持全年招生目标。

Expand enrollment channels and maintain channel operations to support the annual enrollment targets.

• 保持学校招生数据的准确性，全年跟踪招生情况并与往年数据对比，为下一年度的目标设定提供建议。

Maintain accurate data on school enrolment, tracking this through the year and against previous years, and making recommendations for the setting of targets for the year ahead.

• 跟踪并维护本地区及区域内其他学校的招生数据，尤其是竞争学校的数据。

Maintain and track enrolment records of other schools in the area and the region, in particular those that are competitors.

• 确保面对外部的工作人员（包括前台）的服务质量，并通过所有可用渠道与潜在家长进行高质量的沟通。

Assure quality in the levels of customer service in outward facing staff (including receptionists) and ensure the highest quality of prospective parent communication through all available media.

• 作为学校大使，与当地关键利益相关者互动，支持和优化学校的市场策略及执行，吸引“最契合”的家庭。

Be the school’s ambassador to engage with key local stakeholders to inform and enhance the school’s marketing strategy and execution to attract “best fit” families.

• 跟进并转化“最契合”的家庭，建立学校社区。

Follow up and convert “best fit” families and build the school community.

• 分析市场机会和细分群体，提供竞争情报。

Analyse market opportunity, segments and deliver competitive intelligence.

• 开展家长调研，以了解并建立用户画像。

Conduct parent research to understand and create personas.

• 基于调研和用户画像设计招生流程。

Design admission journey based on research & personas development.

• 收集所有材料并处理所有学生的学籍相关事务。

Collect all materials and deal with XUEJI issues for all students.

• 通过CRM系统管理数据收集和潜在客户管理。

Manage data capture and lead management through CRM system.

• 管理预测、记分卡并最大化招生。

Manage forecasting, scorecard & maximise enrolment.

• 建立招生合作伙伴关系与外联。

Build enrolment partnerships and outreach.

市场工作职责 Responsibilities for Marketing

• 在品牌战略指导下，制定推动目标受众认知和认同的学校市场战略。

Guided by brand strategies, develop school’s marketing strategy that drives key target audience awareness and affinity.

• 在一系列线下、线上及体验式市场活动中进行甄别与优先排序，包括合作伙伴选择和活动选择，并为每项活动设定可衡量的指标和关键绩效指标（KPI）。

Identify and prioritise across a range of offline, online and experiential marketing activities, partnership selection and event choices, with clear measurables and KPIs to track for success by activity.

• 根据品牌方向，策划及执行本地化市场活动，使其与目标受众产生深度共鸣。

Based on brand direction, plan and execute localized marketing campaigns, such that they connect deeply with the target audience.

• 监督学校数字营销工作，并在需要时为市场与传播团队提供数字化专业支持，包括监督网站、SEO和SEM。

Oversee the school digital marketing and provide digital expertise for marketing and communication teams as needed, including overseeing website, SEO and SEM.

• 协助主管进行品牌管理，市场及视觉资产，包括但不限于广告、宣传资料、出版物、海报和宣传册。

Support the brand management, marketing and visual assets, including but not limited to advertising, collaterals, publications, posters and brochures.

• 与学校各部门建立紧密合作关系。

Build strong partnerships relationships with all departments in the school.

• 监督活动执行，确保提供难忘的体验，并通过跨部门协作完成。

Oversee execution of events that deliver memorable experiences, executed cross functionally through multiple departments.

• 支持所有学校市场服务，为教师和学生提供所需的市场宣传资料及校内设计。

Support all school marketing services, providing marketing collaterals for teachers and students as required, as well as in school design.

其他期望Additional Expectations

• 深刻理解德闳的“校园安全”及“积极行为管理”相关政策。

Strong understanding of Dehong’s safe-at-school and positive behaviour policies.

• 拥抱“全人教育”的理念。

Embrace the education of the whole person.

• 积极出席并建设性地参与教职员工会议。

Attend and participate constructively in staff meetings.

• 参与学校更广泛的校园生活，包括集会、庆典、课外活动等，并准备相关学生或活动内容。

Participate (including preparing students/activities) in the wider life of the school, such as assemblies, celebrations, extra-curricular events and so on.

• 与德闳教育集团（EiM）的同事协作，分享实践，并在适当情况下参与集团层级的各类活动。

Collaborate with colleagues across Dehong schools and EiM to share best practices around the network and participate in group-wide events as appropriate.

• 支持服务学习与可持续发展相关的活动、项目及教育实践。

Support service learning and sustainability practices, events, and programmes.

• 完成由校长或上级领导根据学校及部门运营需求安排的其他工作任务。

Fulfil other duties assigned by line managers in accordance with the operational needs of the school and department.