1. 基于公司整体发展战略及海外安保行业的全球趋势，制定公司中长期海外市场营销战略及年度市场发展计划，明确市场定位、核心目标市场（国家/区域）、业务优先级及资源分配策略。
2. 将公司年度经营目标转化为可执行的市场营销指标，制定详细的落地路径与关键里程碑，并监督执行进度。
3. 统筹全球客户资源的开发与维护，针对不同国家/地区（如中东、非洲、东南亚等高风险高需求区域）的客户特点，制定差异化的市场进入策略，并带领团队实施。
4. 建立分层分级的客户管理体系，主导大客户与重点项目攻坚。协调公司内部资源完成定制化解决方案设计与商务谈判，推动重大项目落地并确保长期合作粘性。
5. 制定公司海外品牌定位与传播策略，通过市场宣传、行业生态合作等方式提升公司品牌声誉与影响力。
6. 负责团队的组建、培训与绩效管理，团队能力建设与提升。
经验与要求：

1. 本科及以上学历，市场营销、国际商务、公共安全、工商管理等相关专业优先；

2. 45周岁以下，10年以上市场营销相关工作经验，其中至少5年海外市场（尤其是安保、安全服务相关行业）管理经验，有成功的海外市场开拓、团队领导及重大项目落地案例；熟悉中东、非洲、东南亚等高风险区域市场者优先；
3. 熟悉香港上市公司合规管理要求及业务全流程运作，了解其治理机制与运营规范；
4. 熟悉国家及行业相关法律法规政策，深度掌握海外安保行业业务流程及市场特点；
5. 具备战略思维，具备优秀的表达沟通能力、跨团队协调能力及资源整合能力，能高效推动复杂业务落地。

Responsibilities:

1. Develop the company’s medium- to long-term overseas marketing strategy and annual market development plans based on the overall corporate development strategy and global trends in the overseas security industry, clearly defining the market positioning, core target markets (countries/regions), business priorities, and resource allocation strategies.
2. Translate the company’s annual business objectives into actionable marketing metrics, establish detailed implementation paths and key milestones, and monitor progress.
3. Oversee the development and maintenance of global customer resources, and develop differentiated market entry strategies tailored to the characteristics of customers in different countries/regions (e.g., high-risk, high-demand areas such as the Middle East, Africa, and Southeast Asia), leading the team in their execution.
4. Establish a hierarchical and tiered customer management system, take the lead in securing major clients and key projects. Coordinate internal company resources to design customized solutions and conduct business negotiations, driving the successful implementation of major projects and ensuring long-term client engagement.
5. Formulate the company’s overseas brand positioning and communication strategies, enhancing the company’s brand reputation and influence through market promotion and industry ecosystem collaboration.
6. Be responsible for team recruitment, training, and performance management, as well as the development and enhancement of team capabilities.

Experience and Qualifications:

1. Bachelor’s degree or above, preference will be given to candidates with a background in marketing, international business, public safety, business administration, or related fields.

2. Under 45 years old，with over 10 years of experience in marketing-related roles, including at least 5 years of management experience in overseas markets (particularly in the security and safety services industry). Demonstrated success in overseas market development, team leadership, and execution of major projects; candidates with experience in high-risk regions such as the Middle East, Africa, and Southeast Asia will be given priority.