岗位职责：
1.市场推广策略的分析与制定：负责分析国内外教育市场趋势，制定与学校发展相适应的推广策略，为学校市场推广活动提供有力、全面的数据支撑与推广建议。
2.品牌形象塑造：通过创意策划、活动组织、媒体传播等方式，打造学校独特的品牌形象，提升学校在目标市场的知名度和美誉度。
3.新媒体内容包装与渠道运营：针对学校公众号、网站、小红书、视频号、抖音等自媒体，从策划、制作、宣传、发布内容进行全面统筹，同时负责学校对外宣传材料的制定与审核（如宣传册、宣传折页、校刊 杂志、校门宣传栏、宣传片等）。通过精准定位和内容策划，有效传达学校的品牌形象和核心价值。
4. 合作资源开发与维护：拓宽、跟进现有线下、线上合作客户，开发新资源。维护并拓展媒体关系、宣传渠道并对相关数据进行收集、统计及整理。与各类教育机构、行业组织、媒体等建立并保持紧密合作关系，共同开展市场推广活动，扩大学校的影响力。
5. 支持并协助学校其它部门工作：参与组织各类活动（择校展、音乐会、对外交 流活动等），并进行系列报道。协助完成招生目标及相关工作，利用不同的社交媒介发布相关招生的信息。
任职要求：
1. 教育、市场营销或相关专业本科及以上学历，英文流利，能作为工作语言。具备相关市场推广经验，熟悉国内外教育市场，对教育有深入了解和研究。
2.熟练掌握各种市场推广工具，有全面运营、管理新媒体平台的经验，具备出色的文字表达能力和内容策划能力。
3.有较强的创造性思维能力与创新概念，对推广及传播工作有极大的热情，喜欢接触新鲜事物，迎接各种挑战，具备良好的抗压能力和执行能力。
4. 具有良好的团队合作能力及敬业精神，善于沟通和带领团队。能够带领团队高效完成工作任务，并与不同部门和合作伙伴建立良好的合作关系。

Responsibilities:
1. Analysis and formulation of marketing strategies: Analyze trends in the domestic and international education market, devise suitable promotional strategies aligned with the school's development, and provide strong, comprehensive data support and promotional suggestions for the school's marketing activities.
2. Brand image shaping: Utilize creative planning, event organization, and media communication to establish a unique brand image for the school, enhancing its visibility and reputation in the target market.
3. New media content packaging and channel operation: Coordinate planning, production, promotion, and release of content for the school's public accounts, website, platforms such as Xiaohongshu, video platforms, and Douyin. Responsible for developing and reviewing external promotional materials (such as brochures, leaflets, magazines, campus bulletin boards, promotional videos, etc.). Through precise positioning and content planning, effectively convey the school's brand image and core values.
4. Development and maintenance of cooperative resources: Expand and follow up with existing offline and online cooperative clients, develop new resources, and maintain and expand media relations and promotional channels while collecting, analyzing, and organizing relevant data. Establish and maintain close cooperation with various educational institutions, industry organizations, media, etc., to jointly carry out marketing activities and expand the school's influence.
5. Support and assist other departments of the school: Participate in organizing various activities (school fairs, concerts, external exchange activities, etc.) and conduct series reports. Assist in achieving enrollment targets and related tasks by utilizing various social media platforms to disseminate enrollment information.
Requirements:
1. Bachelor's degree or above in education, marketing, or related fields, fluent in English, with the ability to use it as a working language. Possess relevant marketing experience, familiar with domestic and international education markets, and have an in-depth understanding and research on education.
2. Proficient in various marketing tools, with experience in comprehensive operation and management of new media platforms, excellent writing and content planning skills.
3. Strong creative thinking and innovative concepts, passionate about promotional and communication work, enjoy exploring new things, embrace challenges, and have good stress resistance and execution ability.
4. Excellent teamwork and dedication, adept at communication and leading teams. Able to efficiently lead the team to complete tasks and establish good cooperation with different departments and partners.