Wlcent Management Trainee Program is designed to nurture the next generation of business leaders in the FMCG industry. Over the course of three years, you’ll gain exposure through cross-functional rotations, lead impactful projects, and receive continuous mentorship—equipping you to grow into a high-impact professional ready to take on key leadership roles.
What You’ll Do
- Plan and execute integrated online & offline marketing campaigns to drive brand growth and conversion.
- Take ownership of product launch and brand upgrade projects, managing end-to-end execution.
- Operate official brand accounts on platforms like Douyin and Xiaohongshu, crafting engaging content.
- Conduct industry and consumer research to support strategic marketing and product initiatives.
- Rotate across core functions including Brand, E-commerce, Content, and Live-streaming for all-round skill building.
What We’re Looking For
- Graduates from 2022–2024 with a Bachelor's degree or above
- Majors in Marketing, Communications, E-commerce, or related fields are preferred.
- Strong English communication skills (CET-6 or equivalent).
- Overseas education or work experience is a plus.
- Previous internship or project experience in marketing is highly valued.
- A creative mindset with a good eye for design and storytelling.
- High adaptability, strong problem-solving skills, and leadership potential.
Who We Are
Wlcent is a global FMCG company with a portfolio of well-known brands including Walch, La, Na, Ka, and more. We hold leading positions across both domestic and international markets. Driven by consumer insights and aesthetic innovation, we’re committed to creating a better, healthier lifestyle for people around the world.
威莱管理培训生项目旨在培养新一代快消行业的商业领导者。在为期三年的成长旅程中，你将通过多部门轮岗、核心项目实战以及持续的导师辅导，全面提升综合能力，为未来承担关键管理角色打下坚实基础。
你将负责
- 策划并执行线上线下整合营销活动，推动品牌增长与销售转化。
- 全程主导新品上市、品牌升级等重点项目的策划与落地。
- 运营品牌官方账号（如抖音、小红书），打造高互动优质内容。
- 开展行业及消费者研究，支持品牌与产品战略制定。
- 在品牌、电商、内容、直播等核心模块轮岗，全面提升商业技能与视野。
我们希望你
- 2022–2024届本科及以上学历应届毕业生
- 市场营销、传播、电子商务等相关专业优先；
- 具备优秀的英语沟通能力（英语六级或同等水平）；
- 有海外学习或工作背景者优先；
- 有市场类实习或项目经验者优先考虑；
- 具备创意思维和良好的审美，擅长内容表达与视觉呈现；
- 适应能力强，善于解决问题，具备成长意愿与领导潜力。
Wlcent（威莱）是一家全球化日化快消品公司，旗下拥有 Walch（威露士）、La、Na、Ka 等多个知名品牌，在国内外市场均占据领先地位。我们坚持以消费者洞察和美学创新为核心，为全球消费者打造更健康、更美好的生活方式。