职位详情
(Sr.) Brand Manager
2-3万
领禾人才咨询(北京)有限公司上海分公司
上海
5-10年
本科
06-16
工作地址

赛诺菲投资有限公司(上海分公司)19F

职位描述
KEY ACCOUNTABILITIES:

Product and portfolio

Develop strategies for the products, set objectives and propose budget

Long Range Plan (LRP) (10 years)

Marketing Plan (annual)

Supply and channel management

Implement, monitor and control the pre-lanuching and marketing plan to modify / adapt the marketing mix of activities to achieve launching excelence and sales objectives

KOL management

Set up product training for sales force

Responsibility of A&P

Management / co-ordination

Implement marketing plans and take actions accordingly

Make sure to get internal and external endorsement for the product

Manage the budget within agreed limits

Work closely with medical,patient solutions, market access, marketing research, sales, regulatory affairs, manufacturing and external agencies in the development of products strategies and implementation

Make sure the sales force get correct, sufficient and updated knowledge about the product and external environment

Collaborate with local marketing and sales colleagues

Market Intelligence

Maintain competitive and health care environment knowledge

Keep close contact with Key Opinion Leaders (KOL) and update relevant information

Planning and implementation of marketing strategy for the respective products

JOB-HOLDER ENTRY REQUIREMENTS:


Education:

Bachelor’s degree or above

Major in medical or related medicine science

Experience & knowledge:

At least 3-5 years experience in the pharmaceutical industry

Experience in multinational company is preferred

Project management and event planning/execution skill

Core competencies:

Good level of English language (spoken/written)

Great communication skill

Self-starter, proactive and independent attitude

Analytical, logical thinking

Team work spirit

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