职位描述
Product content strategy and development
Understand gaming audiences and key communication channels to develop omnichannel content strategies for Lenovo Legion and Lenovo LOQ.
Create NPI (new product introduction) omnichannel assets and eTail A+ product pages with creative agencies.
Create EPI (Back-to-school and holiday) omnichannel assets.
Manage project schedules and ensure on time delivery.
Manage partner content approvals, budget planning, alliance operation process etc.
ETail acceleration program
Support on strategic planning on improving Gaming products’ online shopping experiences. Including set up case studies, understand industry benchmarks and trends.
Drive eTail syndication program in European countries. Manage translation, page delivery, testing and reporting with agency.
Explore cross-channel content strategy – i.e. UGC syndication, review syndication – to accelerate considerations and brand competitiveness.
Global retail guidance creation & RDX management
Collaborate with global gaming brand team to build physical / in-store retail guidance base on new gaming ecosystem and brand visual identity.
Manage and upload Retail Demo Experience content on digital retail portal.
Design customized retail experience for Gaming brand and Halo products.
Understand retail requirement and build global playbook. Drive local adoptions with frequent communications with geography teams.
Position Requirements
Bachelor's Degree above, 2-5 years experience in marketing, sales, streatic planning, operations functions or equivalent expertise areas. Marketing, consulting or Tech background is plus.
Strong strategic thinking, problem-solving capabilities, and marketing and business acumen.
Retail or eTail experience is plus. Agency background is plus. IT/3C industry background is plus.
Excellent communication skills, professional proficiency in PowerPoint, Excel and Power BI. Open to learn/explore AI tools for work efficiency.
Capable to collaborate with cross-functional stakeholders, work in complicated environment, multitasking under timeline pressure.
Self-driven team player with a strong sense of ownership. Good project management skill, able to adapt to flexible working hours.
Be agile and open-minded with high compliance mindset
Professional proficiency in English.
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