Responsibilities岗位职责：

The Owner of the brand(s), from brand strategy, activation and P&L.

品牌的主导者，包括策略执行和盈亏.

The key driver of the routine operation of brand team.

品牌组日常运作的关键岗位

The key driver of brand communication project.

推进品牌传播项目的关键岗位

The key coordinator in brand communication project between regional team and functional team of HQ and agencies.

品牌传播项目中，区域与总部功能部门及代理公司之间的主要协调者

Work under the guidance of Market Manager/Director to monitor and drive the brand business.

在市场经理/总监的指导下,监测品牌的发展状况并推动品牌的发展.

Assist with marketing manager to plan and implements integrated brand communication campaigns, and monitors actual results against plan and budget to ensure set targets are achieved.

协助市场经理策划及执行品牌整合营销活动，监测实际效果，确保达成计划与预算中的目标；

Direct agencies on brand communication and creative development to maximize brand equity.

指引代理公司做好品牌沟通及创意发展，最大化品牌的资产；

Closely communicate and co-work with regional sales team and other department to better deliver the marketing strategy and activities.

与地区销售及其他部门紧密合作沟通，以让市场策略及活动更好地展开。

Work with channel marketing team for effective channel promotion and good product presence.

与渠道组一起达成有效的渠道促销及优秀的产品展示；

NPD (New Product Development), cross work with Supply Chain for new innovations and launch to market.

新品研发，与供应链进行跨部门合作参与新品研发，并推广到市场。

Identify & exploit business opportunities through superior understanding of consumers, market, and competitor insight &

trends, as well as data analysis.

通过对消费者，市场，竞品的洞察/趋势了解以及数据分析来识别和运用生意增长机会，帮助品牌成长。

Requirements任职条件:

Strong Project Management, leadership and communication skills

优秀的项目管理领导和沟通能力

Strong Data analysis skill and business acumen

优秀的数据分析以及商业思维

Familiar with brand marketing & operation

熟悉品牌营销及运作

Good aesthetic judgement to help the brand on equity & brand image building

审美好，能够帮助品牌提升品牌形象，保持国际品牌调性

Outgoing and good communication skills, able to work closely with internal and external stakeholders

性格外向善于沟通，可以跟内外部团队进行顺畅沟通

Interested with the beer business and have the eagerness to learn

对啤酒业务有兴趣且能主动学习

Achieves results through both solo and teamwork

既能单兵作战，也能通过团队协作达成目标

Attention to detail

注重细节

Be able to work under pressure

能在压力下工作

Innovative & creative

有创新能力并富有创意

5G internet surfers and familiar on youth generation hobbies & activities

5G冲浪者并熟悉了解年轻人的兴趣爱好和日常活动

Education教育背景：

Bachelor degree or above, business related area is preferable:

本科或以上学历，商业类相关专业优

Good English & Mandarin in speaking, writing, reading, and listening.

英语和中文沟通流畅,听说读写俱佳

Experience经验：

A minimum 6-year experience in product/brand marketing with multi-national

至少6年的跨国产品/品牌营销经验

PR, Event, Communication Strategy experience

拥有公关，线下活动，线上沟通策略等相关经验

Successful experience in launching new product/brand and portfolio management will be preferred.

具有新品上市成功经验以及产品组合管理经验优先考虑。