Job Purpose:
The post holder will be working as part of the Recruitment, Admissions and Access (RAA) team and part of the larger External Relations Directorate at the University of Glasgow. The role will be based in Shanghai or Beijing, and will report to the Country Manager (China) (CMC) based in Beijing. The role will work with the CMC, International Recruitment Manager East Asia (IRMEA), Director / Deputy Director of RAA, Senior International Officer East Asia (SIOEA), other China-based International Officers (IO) and the Event and Digital Marketing Assistant (EDMA), to meet institutional and College targets in relation to the University’s international recruitment strategy and key performance indicators (KPIs).
Although the post will be primarily focussed on activity in China, the post holder may also be required to assist with recruitment activities across East Asia, and potentially different international markets.

Main Duties:
* To act as first point of contact for student enquiries, applicants, schools, agents and other stakeholders of the University in China and East Asia. Respond swiftly and effectively to all enquiries, and maintain excellent customer relations at all times. To take ownership of the management of enquiries that have been referred due to their complex nature.
* To represent and promote the University to stakeholders at both online and offline education exhibitions, fairs, conferences, webinars and other recruitment events in China and East Asia. Travel across China will be required, and across East Asia when necessary.
* To maintain excellent relationships with international high schools within the region, particularly those around surrounding areas for University UG programme promotion. To attend school fairs and webinars and provide standard presentations to a range of audiences, including potential students, parents, and school counsellors.
* To assist in maintaining the University’s agency network in China through regular visits to agency offices to give presentations, train agency staff, interview prospective students and attend recruitment fairs; to assist the CMC on all aspects of agent management including feeding into evaluation of agent performance.
Working with the CMC, IRM, SIOEA and other China-based International Officers, to develop materials for agent training and reference.
* To support China recruitment team and University of Glasgow staff with making logistical arrangements for events, and accompanying UofG staff on visits; giving presentations to stakeholders, agents, and prospective students; and acting as a point of contact for general enquiries to ensure a successful delivery of University activities.
* To plan and implement online and offline conversion activities in a timely manner across the region including social media, digital media campaigns, and partner and agent networks.
* To contribute to market research for China and East Asia, including semester reports, contributing to Market Assessments and RaIR Updates, providing regular statistical and trend analysis, and horizon scanning for this region, identifying highly sought-after programmes.
* To maintain, update and create where necessary, overseas recruitment databases. To produce and analyse data for presentation and reporting purposes. To support informed decision making and the International Recruitment Strategies for China and East Asia.
* To monitor China produced University gifts, maintain stock and prepare and contribute to producing new University gifts for events, including the organising distribution across China as part of University promotion.
* To assist in the scholarship selection process by identifying Highly Qualified Applicants in line with published criteria. To liaise with the Glasgow-based Scholarship Officer to ensure awards are made and accepted on a regular basis, aiding conversion.
* To deputise for the CMC, IRM, SIOEA when required and carry out other duties as deemed appropriate by the HoIR and/or the Director of International Recruitment and Partnerships.

You will be expected to liaise with all levels of academic and administrative personnel, including senior University management, on a regular basis. You will work alongside the CMC, IRMEA, SIOEA and other China based IOs/EDMA to support all aspects of student recruitment to the University.
Travel for recruitment will primarily, but not exclusively, be within the region of China and East Asia. This normally includes a one-week visit to Glasgow per year.

Knowledge, Skills and Experience

Knowledge – Essential
• Degree level education in an English-speaking country
• Up to date knowledge of education systems and government policy in China
• Up to date knowledge of the UK Higher Education system and application systems (e.g., UCAS)
• Some knowledge of broader external market environment

Knowledge – Desirable
• Degree level education in the UK
• Possess an understanding of the University of Glasgow
• In-depth knowledge of the University’s degree programmes and research strengths

Skills – Essential
• Working knowledge of databases, PowerPoint, Excel, Word and web-based research
• Excellent Communication and Interpersonal Skills
• Excellent analytic and problem-solving skills
• The ability to multi-task and discretion at all times
• A customer-focussed approach to work
• The ability to work as part of a team
• Excellent time management, administrative and organisational skills, with the ability to meet tight deadlines and work under pressure
• Self-motivation and flexibility, able to work under own direction and initiative, with an ability to identify and solve unforeseen issues and challenges
• Fluent Mandarin.
• Fluent English.

Desirable
• Experience of market research skills

Experience – Essential
• At least 2 year’s experience with the above qualifications or evidence of progression and development gained through 3+ years relevant work experience
• Experience of working in an Educational recruitment/marketing office
• Experience in a customer-facing role
• Experience of managing and processing data
• Experience of giving presentations to a wide range of audiences
Desirable
• Experience of working in an educational recruitment/marketing office
• Experience of working with international students/graduates and/or staff
• Experience of looking after budgets
• Experience of sourcing products and working with suppliers to develop goods

Job Features
Planning and Organising
• Planning for recruitment visits within China and overseas including travel and appointment schedules
• Planning and organising a large workload proficiently and effectively covering various projects and completing them within specific deadlines
• The ability to adapt and change plans at short notice according to unanticipated circumstances
• Planning appropriate visit schedules for inward visitors to the University, and University visitors to China, to ensure goals of visitors and University staff are achieved.
• Ensuring follow-up work to overseas recruitment visits is carried out in a timely manner

Decision Making
• Responding appropriately to enquiries from potential students, schools, overseas agents and partner institutions.
• Assessment of student qualifications to agreed entry standards and recommending offers in a timely manner where appropriate
• Use judgement and initiative in addressing and resolving any arising issues in the absence of the CMC.
Internal/External Relationships
• Liaising with a wide range of people including: departmental colleagues; Schools and Colleges; service department staff; current and prospective students; external organisations such as embassies and sponsors; partner institutions; alumni; sponsors and the University’s agent and school network

Problem Solving
• First point of contact for a wide range of enquiries
• Act as mediator between educational agents, schools and academic & administrative colleagues
• Respond to queries/problems arising in the absence of the CMC / HoIR / SIOEA, where decisions are required to be made in a correct and professional manner.