Responsibilities:

· Develop and implement comprehensive SEO and SEM(Google Ads) strategies for the company website to enhance organic visibility and paid search performance.

· Perform keyword research and webiste optimization to improve search engine rankings, and drive targeted traffic.

· Monitor, analyze, and report on SEO/SEM campaign effectiveness, leverage data insights to continuously refine strategies based on data to improve conversion rates.

· Track industry trends, research competitors' SEO/SEM strategies, and propose optimization recommendations.

Qualifications:

· At least 2 years of experience in a similar role. Familiar with the working principles and ranking algorithms of major search engines, possessing practical SEO/SEM experience. Exceptional English writing skills, with CET-6 or equivalent proficiency preferred.

· Proficient in using SEO tools such as Google Analytics, SEMrush, etc., capable of data analysis and performance evaluation.

· Possess excellent copywriting skills, able to create high-quality content optimized for search engines.

· Strong data analysis skills, able to quickly adjust optimization strategies based on data feedback.