Key Responsibilities

1. Travel Agent Relationship Management (20%)

· Conduct regular business reviews

· Develop tailored engagement plans for top-tier agencies to accelerate product sales.

· Address trade partner needs and resolve operational issues in collaboration with Trade Partnerships Manager.

2. Co-op Campaign Leadership (70%)

· Design, negotiate, and implement end-to-end co-op marketing campaigns with partners (e.g., joint promotions, FAM trips, digital activations, trade incentives).

· Manage campaign budgets, timelines, creative assets, and legal agreements.

· Track campaign performance (ROI, lead generation, sales uplift) and deliver post-campaign reports with actionable insights.

· Collaborate with Marketing Manager - Asia to align campaigns with brand initiatives.

3. Market Intelligence & Sales Growth (10%)

· Monitor competitor activities and travel trade trends to identify new opportunities.

· Provide trade feedback to shape product development and trade support tools.

· Achieve annual targets for agent engagement, campaign participation, and incremental bookings.

Qualifications & Skills

Essential

· 5+ years in travel trade sales/account management, preferably within an NTO/DMO, tour operator, airline, or travel agency.

· Deep understanding of the travel distribution landscape in Greater China and broader Asia.

· Proven success in planning/executing co-op marketing campaigns from brief to ROI analysis.

· Strong negotiation skills and ability to influence senior stakeholders.

· Proficiency in interpreting sales data, market reports, and digital metrics.

· Fluent English and Mandarin (written/spoken).

· Willingness to travel across the region.

Desirable

· Experience with CRMs (e.g., Salesforce) and trade marketing platforms.

· Knowledge of tourism products and destination strengths.