岗位职能摘要 Job function summary

As a key marketing role of Advanced Wound Dressing business area, this position is responsible for the full lifecycle product management (excluding R&D) of all products within a business unit, covering market research, product positioning, launch strategy, sales support, and end-of-life planning. The candidate should have a strong background in the medical device industry and be capable of leading a small team to execute cross-functional product strategies.

主要责任领域Major areas of accountability

• Develop and implement annual marketing strategies and promotional plans for all products under the assigned business unit;
• Lead new product launch campaigns, including market positioning, competitive analysis, pricing strategy, and channel planning;
• Collaborate with sales, regulatory affairs, clinical, and compliance teams to drive product commercialization and continuous optimization;
• Collect and analyze industry trends, competitor activities, and customer feedback to generate market insights that inform product decisions;
• Manage product portfolio performance, evaluate market success, and recommend product upgrades, iterations, or phase-out strategies;
• Plan and execute online and offline marketing events (e.g., trade shows, academic conferences, webinars, digital campaigns);
• Manage and develop direct reports to enhance team expertise and execution capability;
• Monitor and evaluate marketing campaign effectiveness, optimize resource allocation and ROI;
• Provide marketing materials, training, and proposal support to the sales team as needed.

基本任职资格Basic qualifications

• Master degree in Marketing, Medicine, Biomedical Engineering, Pharmacy, or related fields.
• Minimum 5 years of relevant experience in the medical device industry, with at least 3 years in team leadership roles;
• Sales experience is preferred

知识，技能和能力要求Required knowledge, skills & abilities

• Passionate about the healthcare industry and aligned with company values.
• Results-oriented with strategic thinking and business acumen;
• Strong leadership, stress resistance, and innovation mindset;
• Project management experience with ability to coordinate multiple stakeholders
• Good presentation and communication skills