1. Develop and implement brand strategies that align with the company’s overall objectives and target market

2. Conduct market research and analysis to identify trends, opportunities, and consumer needs

3. Create and manage marketing campaigns with media proposals across various platforms, touchpoint and channel

4. Lead cross-functional teams to create and execute integrated marketing campaigns that enhance brand awareness and engagement.

5. Monitor and analyze brand performance metrics, including market share, sales growth, and consumer feedback, to assess the effectiveness of brand strategies.

Develop and manage the brand budget, monitoring spending and optimizing allocation of resources.