Role Purpose

This role is strategically designed to drive customer acquisition and brand education for Danone Early Life Nutrition (ELN) through Key Account (KA) channels. The incumbent will leverage consumer insights and channel-specific dynamics to develop tailored DDPP strategies, customized brand education programs, and NU recruitment plans. The position ensures alignment between ELN's business objectives and the unique operational needs of KA clients (e.g., medical circle stores, PC stores, etc.), fostering long-term partnership success.

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Key Responsibilities

1. Develop consumer DDPP strategies tailored to KA client store types (e.g., medical circle, PC stores) based on consumer insights and channel differentiation, ensuring optimal in-store execution to drive conversion rates.

2. Design and implement channel-specific brand education & new customer acquisition programs by analyzing KA client needs, integrating AIPL (Awareness, Interest, Purchase, Loyalty) frameworks to maximize recruitment and retention.

3. Collaborate cross-functionally with NTM, Marketing, and KAM teams to ensure seamless execution of strategies, including resource coordination, data-driven adjustments, and post-implementation evaluation.

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Key Performance Indicators (KPIs)

Brand Education Coverage Rate: Percentage of KA stores implementing customized education programs.

New Customer Acquisition Targets: Monthly/quarterly new customer sign-ups via KA channels.

Execution Efficiency: Timeliness and accuracy of strategy implementation across KA clients.

Data-Driven Optimization: Frequency and impact of strategy adjustments based on testing and feedback.

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Key Stakeholders

Internal: NTM Team, Marketing Team, Key Account Managers (KAM), Sales Operations

External: KA Clients (e.g., Walmart, KIDSWANT), Retail Store Managers

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Functional Competencies

Deep understanding of maternal & infant (M&I) KA channel dynamics and consumer behavior.

Advanced data analysis skills to derive actionable insights and design AIPL-aligned strategies.

Cross-functional collaboration expertise to align internal teams and external clients.

Strong communication & negotiation skills to present strategies and resolve client challenges.

Fluent English proficiency for global collaboration and report documentation.

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Qualifications, Knowledge & Experience

Education: Bachelor's/Master's degree in Marketing, Business Administration, or related fields.

Experience:

Minimum 5 years in M&I KA marketing, with proven experience in consumer insight-driven campaigns.

Strong background in DDPP optimization and brand education program design.

Skills:

Advanced proficiency in data analysis tools

Fluent in English (written and verbal).

Willingness to travel.

Preferred: Experience in digital marketing tools (e.g., CRM, AIPL modeling) and cross-cultural communication.

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