SCOPE OF WORK

1. Drive AP product growth

a) Be responsible for business performance of AP

b) Develop overall demand generation strategy & execute with excellence

c) Track & analyze business performance & drive action plans for success

2. Be responsible for band experience and marketing communication

a) Lead brand activation and Always-on marketing activities (campaign, seeding, SEO, SEM)

b) In charge of product superiority communications based on market & consumer trend

3. Investment management

Strategize & manage overall budget behind AP across different platforms to deliver business ambition.

Functional Competencies

1. Solid experience of all-rounded marketing communication (branding, media, seeding, social activation, design, etc.)

2. Has successful experience on - scalable consumer activation planning and execution with marketing budget more than 100 million per year

3. Business acumen with strong analytical skills & entrepreneurship

4. Has experience on consumer experience management online and offline channel

5. Learning agility & sense to quickly catch-up market new knowledge

Leadership Competencies

* Strong ownership of business

* Strong strategic thinking, good sense of the full business picture.

* Good communication and interpersonal skills internally and externally

* Agency management

Education and Experience

* Bachelor's degree or above

* 10 years above proving record in brand/social marketing, product marketing in IMF/FMCG/Beauty, etc

* Experienced leading a team, above 2 members

* Specific Knowledge

Media environment & trend

Influencer management /PR

Number sensitive, new business model sensitive

Experience in new eCommerce business ecosystem

General skills

* Good spoken & written in English and Mandarin

* Good skill in MS office, excel, PPT, word

* Good communication & interpersonal skill

* Ability to work under pressure and dealing with ambiguity